What Are The Real Trends Driving Consumer Loyalty?
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Descripción
In today’s Pod, we chat with Raju Malhotra, Chief Product and technology Officer at PAR Technology (NYSE: PAR). He joined PAR by acquiring Punchh, an omni-channel loyalty and engagement startup...
mostra másGen Z Brand Loyalty: UX and Digital Gamification
Gen Z is the most digitally native generation to date, and their brand loyalty differs from previous generations. They are more likely to switch brands if they don't have a positive user experience (UX) or if the brand doesn't offer digital gamification elements.User Experience (UX)
Gen Z values UX above all else. They want websites and apps to be easy to use, navigate, and understand. They also want them to be visually appealing and engaging.If a brand's website or app is complex to use or not visually appealing, Gen Z consumers are more likely to abandon it and go to a competitor.Digital Gamification
Gen Z also loves digital gamification. They want brands to create experiences that are fun and interactive. This could include things like quizzes, polls, contests, and rewards programs.If a brand doesn't offer any digital gamification elements, Gen Z consumers are less likely to be loyal to it.How Brands Can Use UX and Digital Gamification to Build Loyalty with Gen Z
Here are some tips for brands on how to use UX and digital gamification to build loyalty with Gen Z:
- Ensure your website and apps are easy to use, navigate, and understand.
- Invest in a visually appealing and engaging design.
- Offer digital gamification elements to enhance your loyalty platform
- Personalize the UX for each consumer.
- Make it easy for consumers to interact with your brand on social media.
- Uber Eats is a great example of how to use gamification to build loyalty with customers. The app has a number of features that encourage customers to keep coming back, including:
- Points system: Customers earn points for every order they place. These points can be redeemed for free food and other rewards.
- Tier system: Customers are placed into different tiers based on their order history. Higher tiers offer more rewards, such as free delivery and exclusive discounts.
- Quests: Uber Eats regularly offers quests, which are challenges that customers can complete to earn bonus points. For example, a quest might challenge customers to order from a certain number of different restaurants or to spend a certain amount of money on orders.
- Badges: Customers can earn badges for completing certain tasks, such as ordering from a new restaurant or using a new payment method. Badges are a way to recognize and reward customer loyalty.
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Autor | Rever Networks |
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