This podcast is a recording from a recent panel on personalizing your messaging to guests in preparation of opening your attraction this season.
The discussion is divided into three sections—recommendations about messaging for guests before you open, while guests are on-premises, and after it closes.

Key Takeaways:
Include safety in your messaging but focus on fun.
Be aware of the rules and regulations in your area.
Talk to this year’s haunt demographic.
Be nimble and dynamic in response to feedback.
Have a protocol for crisis management.
Consider requiring advance, online purchase of tickets.
Add value and raise your ticket prices.
Introduce your safety messaging at the right time in the right places.
Encourage guests to share their experiences on social media.
Have staff visibly cleaning your haunt.
Have a protocol for screening staff and responding if someone has symptoms.
Let your guests know they’ll be scared safely.