What is the Marketing Funnel? 5-Minute Lunch Lesson Digital Brownbag LXVII - The Doctor of Digital™ GMick Smith, PhD

15 de jul. de 2021 · 5m 2s
What is the Marketing Funnel? 5-Minute Lunch Lesson Digital Brownbag LXVII - The Doctor of Digital™ GMick Smith, PhD
Descripción

The steps of your buyer’s journey correspond to the stages of your marketing funnel. The marketing funnel describes a customer in relation to your brand. When they’re brand new or...

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The steps of your buyer’s journey correspond to the stages of your marketing funnel. The marketing funnel describes a customer in relation to your brand. When they’re brand new or entering the awareness phase, they may only be a site visitor with no intention to purchase. However, they move down the marketing funnel a bit when there’s a notion that they fit your target market. It’s important to note that a lead is just a lead, you just can’t know, if they fit your typical customer persona description.


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Autor The Doctor of Digital™
Organización The Doctor of DigitalTM
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