If all you consider is broken links, images loading, spelling and grammar you are missing 90% of what makes a profitable business website. Learn from my experience as a website manager with major Ecommerce and internet publishing platforms.

There are seven layers between the public and private parts of a business. These layers represent critical components of a prospects experience with a business website. Together the management of these layers is called website quality assurance.

To really understand the business of copywriting and deliver maximum value to your clients, you need a broad understanding of these concepts. With high quality website management your analytics are cleaner, source attribute better, and you’ll know what you need to write better copy.

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