The next BriefingsDirect thought-leader interview focuses on what winning sales organizations do to separate themselves from the competition by creating market advantage through improved user experiences and better information services.

We'll hear from RAIN Group about a recent study on sales that uncovers what sales leaders do differently to foster loyalty and gain repeat business.

And we'll also hear from National Business Furniture on how they're leveraging online business networks to enable more collaborative and innovative processes that enhance their relationships, improve customer satisfaction, and boost sales.

So with that, please join our guests, Mike Schultz, President of RAIN Group, based in Framingham, Mass., and Brady Seiberlich, IT e-Procurement and Development Manager at National Business Furniture, based in Milwaukee. The discussion is moderated by Dana Gardner, Principal Analyst at Interarbor Solutions. [Sponsor: Ariba, an SAP company.]