Dennis Hortin is the academy manager at AIK, one of Sweden's oldest and most respective professional football clubs. Mark O'Sullivan is a friend of the podcast and needs no introduction except to say that he has now joined AIK and is working within their coaching set up.

In this brilliant discussion we learn more about why AIK has taken the brave step to back out of the crazy situation that has been emerging where football clubs are trying to select players younger ad younger to be part of their talent academy programme.

AIK has been inspired by the UN Convention on the Rights of the Child and has decided that the best way to help develop players and take a truly 'player centred' approach is to make sure that the kids have a great experience free from pressure until at least the age of 13.

It is an inspired move and one that all talent developers should take note of. This is a watershed moment and an opportunity for others to follow in their footsteps and end the crazy commodification of children in sport!