In episode 12, I sit down with Yaron Samid, a serial entrepreneur who already built 2 successful startups on Pando & Desksite took an idea he had after finding a weird credit card charge which led him to create BillGuard a “collective brain” of credit card charges needed to be created to warn people about common grey charges. Yaron's journey to a successful exit was long, hard, and fun from his really short stint at Edelman PR after college, to Forman Interactive (Register.com), Backweb, Desksite, Pando and finally BullGuard. Yaron's career originally started in marketing and moved to product marketing and management which he realized made him a better founder and one that gave him a better perspective on running a business.