You Need to Create Nostalgic Campaigns for a Digital Generation
1 de abr. de 2024 ·
4m 26s
Regístrate gratis
Escucha este episodio y muchos más. ¡Disfruta de los mejores podcasts en Spreaker!
Descarga y escucha en cualquier lugar
Descarga tus episodios favoritos y disfrútalos, ¡dondequiera que estés! Regístrate o inicia sesión ahora para acceder a la escucha sin conexión.
Descripción
EPISODE 26: Josh delves into the power of nostalgia in marketing to Gen Z, a generation born into digital abundance yet drawn to the tangible and the retro. Discover how...
mostra más
EPISODE 26: Josh delves into the power of nostalgia in marketing to Gen Z, a generation born into digital abundance yet drawn to the tangible and the retro. Discover how brands like Coach and Old Spice are successfully tapping into this longing for physical connections through nostalgic experiences, from vinyl records to drive-in movies and classic barbershops.
Unpack the psychology behind Gen Z's yearning for the past in times of uncertainty and learn strategies to incorporate tactile, nostalgic elements into your marketing to resonate deeply with this digitally native yet historically curious generation.
mostra menos
Unpack the psychology behind Gen Z's yearning for the past in times of uncertainty and learn strategies to incorporate tactile, nostalgic elements into your marketing to resonate deeply with this digitally native yet historically curious generation.
Información
| Autor | Lifestyled Media |
| Organización | Narrarive |
| Página web | - |
| Etiquetas |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company
