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Welcome to the 6-Figure Secrets Podcast, where we pull back the curtain and have real conversations about the real things that are helping us to see and experience results in...
mostra más
Welcome to the 6-Figure Secrets Podcast, where we pull back the curtain and have real conversations about the real things that are helping us to see and experience results in our online business.
I’m your host Allison Hardy, I’m an email funnel and lead generation strategist for online coaches who are fed up with the live launch rollercoaster and all of the “salesy” strategies you’ll find, and may have been victim to, in the online marketing space.
It my intention through the episodes you’ll find on this podcast to help you to land on your next strategy, so that you see and experience results, to help you create a thriving 6-figure business, without the hustle, burnout, or feast or famine months.
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I’m your host Allison Hardy, I’m an email funnel and lead generation strategist for online coaches who are fed up with the live launch rollercoaster and all of the “salesy” strategies you’ll find, and may have been victim to, in the online marketing space.
It my intention through the episodes you’ll find on this podcast to help you to land on your next strategy, so that you see and experience results, to help you create a thriving 6-figure business, without the hustle, burnout, or feast or famine months.
6-Figure Secrets
6-Figure Secrets
EP 388 | Crafting a life-first business featuring Sage Polaris
22 JUL. 2024 · Sage Polaris has written high converting copy for more than 525+ clients earning them millions of dollars. She helps personal brands and service providers sell more of their service or offer with the words on their website.
Her emails and sales pages are responsible for generating as much as 7 figures in a single launch. She has worked with Chalene Johnson, Chrisette Michele, Rick Mulready, and Lynne Twist. Basically, she makes money for the “internet famous” people we all look up to.
And in turn, has been an international speaker in exclusive private Masterminds. She can SHOW your audience how to go from storytelling to story selling. This is what truly makes a brand legendary.
TAKEAWAYS:
- Take small steps and look at a wider scope. Start small. Can you take off a half day? Can you take off one day a week? If you are needing more time off, look ahead on your calendar as to when you want or will need time off. Looking ahead and planning ahead will actually give you the time off you need.
- To take time off does take work. Sage mentions that in order for her to take a week off, she has to work hard the week before to ensure everything is done so she can take that time off. Sage also has more time for self care when she looks ahead and schedules time she needs to work versus time she can take off.
- Ask yourself if your work is bringing you joy. If your work is not bringing you joy, what needs to change? Go back to the small step and wider scope. What small step can you take in your business? And how can you look at things with a wider scope?
RESOURCES:
Visit the http://www.allisonhardy.com/blog1/crafting-a-life-first-business-featuring-sage-polaris that goes along with this episode for more resources
Snag Sage’s http://www.sagepolaris.com/allisonrocks
Hang out with Sage on https://www.instagram.com/sagepolaris
https://www.allisonhardy.com/80000email that was directly responsible for selling over $80,000 worth of digital products, courses, and memberships in 2023
CONNECT WITH ALLISON:
Follow Allison onhttps://www.instagram.com/allison_hardy_
DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?
If you found value and are ready to take action from listening to this episode, head tohttps://podcasts.apple.com/us/podcast/6-figure-secrets/id1146682428?mt=2 and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.
Music courtesy ofhttp://www.bensound.com
EP 387 | Conducting effective and productive market research
15 JUL. 2024 · One of the best ways to get an idea of what your audience needs is to ask! When it comes to market research, you have to know what you’re getting into. Know who you are asking and what you’re asking. Market research will give you great insight into many parts of your business, but it's important to be intentional in your market research so that it's actually helpful.
So how do you do this in a way that is helpful to your business? This episode of the 6-Figure Secrets Podcast is all about how to make sure the market research you are doing is effective and productive.
TAKEAWAYS:
- Know who you are talking to. More likely, if you survey people who only consume your free stuff versus people who are members or purchase your offers, you won’t get effective feedback. Survey your paying clients often. They are your absolute ideal clients and they will help you shape your offer(s), next move(s), and content.
- Protect your mind. When you do market research, you will get negative feedback and people who don’t like your ideas. Come into market research in a place of disconnect. Look at market research when you’re in a good space. If you can’t do it, hire someone to do it for you.
- Don’t talk about the money, yet. If you ever ask your audience for feedback on how much you should charge for an offer or program, they will always suggest low. What I have found with the pricing of my different offers, is the people who pay more, show up more.
RESOURCES:
Check out the http://www.allisonhardy.com/blog1/conducting-effective-and-productive-market-research that goes along with this episode for additional resources
Snag a seat in thehttps://www.allisonhardy.com/sell-on-autopilot-masterclass, and learn how to use email marketing to sell while you sleep!
CONNECT WITH ALLISON:
Follow Allison onhttps://www.instagram.com/allison_hardy_
DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?
If you found value and are ready to take action from listening to this episode, head tohttps://podcasts.apple.com/us/podcast/6-figure-secrets/id1146682428?mt=2 and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.
Music courtesy ofhttp://www.bensound.com
EP 386 | Building a business that runs without you featuring Jackie Ellis
8 JUL. 2024 · Jackie Ellis is a Digital Marketing Strategist who helps busy online entrepreneurs grow profitable, joyful businesses through killer copywriting and marketing. As the owner of an all-mom digital marketing agency, she’s committed to helping female entrepreneurs get seen (and make more money) online.
Jackie has been featured on The Art of Paid Traffic with Rick Mulready, the Book Your Dream Clients Podcast, The Unstoppable Show, and Forbes. Her favorite topics are Facebook Ads, systems for service providers, and copywriting.
Her mission is to help you make marketing easier so you can spend more time doing the things you love in your business. Jackie loves salted caramel (anything), traveling, fitness, weekend trips with the family, and country music. She lives in Washington with her husband, two daughters, and two of the sweetest little pups ever.
TAKEAWAYS:
- Know what you want your life and business to look like. Jackie uses a great analogy about how she thought business was like a puzzle and she just had to find the missing piece. But really it’s more like a rubix cube. It’s always evolving and changing.
- Have systems and trainings in place. Jackie likes to have systems in place that help her business run without constantly needing her. She also has a team that helps, but even her team has systems and trainings set up so anyone could come in and know exactly what needs to be done to keep the business running.
- Set boundaries in your business. If you have business hours, don’t answer people outside of those hours. Jackie first thought she couldn’t grow her business without going outside these types of boundaries, but then realized she couldn’t grow unless she set boundaries.
RESOURCES:
Visit the http://www.allisonhardy.com/blog1/building-a-business-that-runs-without-you-featuring-jackie-ellis that goes along with this episode for more resources
Hang out with Jackie over on https://www.instagram.com/iamjackieellis
Listen to Jackie’s podcast, https://www.jackie-ellis.com/podcast
Snag a seat in the https://www.allisonhardy.com/sell-on-autopilot-masterclass, and learn how to use email marketing to sell while you sleep!
CONNECT WITH ALLISON:
Follow Allison onhttps://www.instagram.com/allison_hardy_
DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?
If you found value and are ready to take action from listening to this episode, head tohttps://podcasts.apple.com/us/podcast/6-figure-secrets/id1146682428?mt=2 and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.
Music courtesy ofhttp://www.bensound.com
EP 385 | How do I get more sales through my email funnel? [Ask Me Anything Series]
1 JUL. 2024 · Welcome to this episode inside of our Ask Me Anything Series on the 6-Figure Secrets Podcast!
Today, I’m sharing a question submitted by one of our Funnel of the Month Club members, Tracy Hoth.
Tracy has a program called the https://training.simplysquaredaway.com/oca and she helps entrepreneurs develop organizational skills by helping them establish their business foundations.
Tracy has had her funnel running for two weeks now and is curious to know what her next steps are to optimize it for sales.
Tracy asked:
- What is your thought process when analyzing an email pitch sequence to try to improve it?
- What are practical things you've done that have improved your emails?
In this episode, I’ll share 5 things that I want Tracy to look at in her email funnel to help her start seeing those sales rolling in on autopilot!
RESOURCES:
Check out the http://www.allisonhardy.com/blog1/how-do-i-get-more-sales-through-my-email-funnel that goes along with this episode for additional resources
Join the http://www.allisonhardy.com/funnelofthemonthclub!
CONNECT WITH ALLISON:
Follow Allison onhttps://www.instagram.com/allison_hardy_
DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?
If you found value and are ready to take action from listening to this episode, head tohttps://podcasts.apple.com/us/podcast/6-figure-secrets/id1146682428?mt=2 and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.
Music courtesy ofhttp://www.bensound.com
EP 384 | Long-term strategic collaboration featuring Linda Sidhu
24 JUN. 2024 · Linda Sidhu is a lead generation strategist, magic matchmaker, and expert in creating compelling personality quizzes that attract numerous new subscribers. Leveraging her experience in pharmaceutical sales, she translated her success in face-to-face interactions into a highly effective personality quiz framework.
Recognized by Forbes, her insights shine on notable platforms like Cubicle to CEO and The Systems Saved Me Podcast, enhancing business growth through personalized strategies.
Linda's passion for list-building, community growth, and meaningful connections propels entrepreneurial success for all those in her orbit.
TAKEAWAYS:
- Know your audience to know who to collaborate with. If you know who your ideal client is, you can find others who have a similar audience but who are doing something different.
- Focus on long-term relationships versus short-term relationships. For example, if you are thinking about interviewing on a podcast, think beyond how that interview will benefit the audience and how establishing that connection with the podcast host can be a long-term relationship in and outside of business.
- Ask yourself how people can experience you. There are three ways: clients, mentors, and peers.
RESOURCES:
Visit the http://www.allisonhardy.com/blog1/long-term-strategic-collaboration-featuring-linda-sidhu that goes along with this episode for more resources
Join Linda’s Facebook Group, https://www.facebook.com/groups/813848232379718
Take Linda's quiz, https://lindasidhu.com/quiz
Hang out with Linda on https://www.instagram.com/iamlindasidhu/
Snag a seat in thehttps://www.allisonhardy.com/sell-on-autopilot-masterclass, and learn how to use email marketing to sell while you sleep!
CONNECT WITH ALLISON:
Follow Allison onhttps://www.instagram.com/allison_hardy_
DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?
If you found value and are ready to take action from listening to this episode, head tohttps://podcasts.apple.com/us/podcast/6-figure-secrets/id1146682428?mt=2 and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.
Music courtesy ofhttp://www.bensound.com
EP 383 | Non-email automations
17 JUN. 2024 · What’s something that you’re doing that pulls a ton of your time? Can you systemize it? Can you automate it?
In order to answer your questions about what I automate in my business, I was challenged to think about my business and what automation systems I have outside of my automated emails.
It is my goal that what I share in this episode will help you think of an automation that you are going to try in your business to buy back your time, make something easier for you, or make your communication more streamlined. I find that hearing what other people do, even if it doesn’t directly apply to my business, gives me ideas and I can take that idea and run with it. So I hope that this episode can do that for you!
TAKEAWAYS:
- Use Many Chat to automate or start DM conversations. Many Chat allows auto responses and links to be sent in real time so the conversion rate is higher. It also gives amazing market research and frees up my time by not making me feel like I have to be on Instagram all the time.
- Use a bundle auto responder. To be a part of my bundles, people must send in an application. What I was doing was a very timely process so I added Zapier to connect my Google Forms to my ConvertKit, and automate my process. This allowed for the application form to be filled out and then automatically put it in my email marketing software for me, which made a huge difference in gaining back time.
- Every single day I use Meta Ad. Yes, this is an investment, but it is producing sales and leads every single day. I can choose to lower ad spend or ramp it up, but it buys back time and produces sales, so it’s worth it to me!
RESOURCES:
Check out the http://www.allisonhardy.com/blog1/non-email-automations that goes along with this episode for additional resources
Listen to the https://www.allisonhardy.com/blog1/3-email-automations-all-coaches-and-experts-need episode
Listen to the https://www.allisonhardy.com/blog1/pinned-posts-and-many-chatepisode
Listen to the https://www.allisonhardy.com/blog1/my-meta-ads-strategy episode
Snag a seat in thehttps://www.allisonhardy.com/sell-on-autopilot-masterclass, and learn how to use email marketing to sell while you sleep!
CONNECT WITH ALLISON:
Follow Allison onhttps://www.instagram.com/allison_hardy_
DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?
If you found value and are ready to take action from listening to this episode, head tohttps://podcasts.apple.com/us/podcast/6-figure-secrets/id1146682428?mt=2 and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.
Music courtesy ofhttp://www.bensound.com
EP 382 | Making your money work FOR you featuring Penelope Jane Smith
10 JUN. 2024 · Penelope Jane Smith is the premier financial freedom mentor for entrepreneurs and the go-to expert for some of the biggest names in the conscious business industry. She is an acclaimed international speaker and certified trainer with over 20 years of teaching experience, the author of the Little Book of Prosperity, and the creator of Prosperity Coin, the world’s first cryptocurrency designed to support financial freedom for women entrepreneurs. Her unique magic is to support entrepreneurs to become financially free in 5 years or less with $10,000+ per month in passive income so they don’t have to depend on their business, a job, a partner, the government, or anyone else for money.
TAKEAWAYS:
- Shift your money mindset. People sometimes become too focused on the income side of their business thinking they just want to make more money or hit 6 figures in their business. More income is great, but you want to change your mind from supporting yourself to creating wealth and financial freedom.
- Create a vehicle for money growth. Instead of staying in the “make money world”, trade it for the “grow money world”. Make the money work for you instead of you working for the money. One way to do this is investments. We discuss a couple ways to do this in the podcast episode.
- Have the right money systems. It doesn’t matter your income or profession, if you have the right money systems, you can set yourself up for financial freedom. One tip to do this, is to actively save your money. You can even set it up so that the money you want to save transfers automatically to some sort of savings account.
RESOURCES:
Visit the http://www.allisonhardy.com/blog1/making-your-money-work-for-you-featuring-penelope-jane-smith that goes along with this episode for more resources
Download Penelope’s https://realprosperityinc.com/financialfreedomformula/?cookieUUID=b81e115f-3fc1-4858-a5da-b0f1e4230747, where you’ll discover exactly what it will take for you to become financially free, the two types of passive income, and how to get more of each!
Grab your FREE ticket to https://realprosperityinc.com/allisonhardy/, Penelope’s signature virtual event
Grab a seat in the upcoming https://www.allisonhardy.com/sell-on-autopilot-masterclass
CONNECT WITH ALLISON:
Follow Allison onhttps://www.instagram.com/allison_hardy_
DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?
If you found value and are ready to take action from listening to this episode, head tohttps://podcasts.apple.com/us/podcast/6-figure-secrets/id1146682428?mt=2 and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.
Music courtesy ofhttp://www.bensound.com
EP 381 | My Meta Ads strategy
3 JUN. 2024 · I recently took a poll on social media about what my listeners wanted to hear about on the podcast and many of you said you wanted to learn more about Meta Ads. Meta Ads are paid ads that you run on Facebook or Instagram.
If you are like me, you probably don’t have a ton of time for active lead generation and Meta Ads can do the work for you. You should be generating leads daily and if you aren’t, you can’t scale your business. Meta Ads allow you to accomplish this goal, by getting in front of an audience that you otherwise might not have organically.
TAKEAWAYS:
- There are three components of Meta Ads and the creative part is really important because it’s the most obvious thing people see. Your goal is to stop someone’s scroll, so be strategic about what video or image you put with your ad.
- Use different types of ad strategies. I always have 3 different types of ads running: A warm audience, a warm-ish audience, and a cold audience. People get stuck in this idea that Meta Ads have to be to a cold audience, but you can send them to your warm audience as well.
- Don’t be afraid to start investing in ads. If you are thinking about running Meta Ads, you are going to put in money up front. But you will see that money come back to you if and when your email funnel starts selling.
RESOURCES:
Check out the http://www.allisonhardy.com/blog1/my-meta-ads-strategy that goes along with this episode for additional resources
Get a seat in the upcoming https://www.allisonhardy.com/sell-on-autopilot-masterclass
Check out http://www.allisonhardy.com/pitch-perfect-ads
CONNECT WITH ALLISON:
Follow Allison onhttps://www.instagram.com/allison_hardy_
DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?
If you found value and are ready to take action from listening to this episode, head tohttps://podcasts.apple.com/us/podcast/6-figure-secrets/id1146682428?mt=2 and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.
Music courtesy ofhttp://www.bensound.com
EP 380 | Storytelling to create connection featuring April Adams Pertuis
27 MAY. 2024 · April Adams Pertuis is a dynamic force in the world of storytelling and visibility, empowering mission-driven female entrepreneurs and business leaders to leverage the strength of their Story to create more connection, build community, and increase deal flow.
She helps mission-driven leaders and entrepreneurs discover their inherent ability to reach people by teaching them how to share their story so they can create deeper connections and build strategic relationships.
As the visionary Founder and CEO of LIGHTbeamers, April pioneers the way for women to use their stories as a catalyst for growth. When April speaks, audiences discover the power of their own story to create more cohesive communities, build stronger relationships, and attract ideal outcomes. The key message is always “everybody has a story” and that story is a powerful beacon used to shine a light for others.
TAKEAWAYS:
- Don’t be afraid to be vulnerable. If you think about those you follow and admire online, most of them have probably told parts of their story that you connected with. So think about how you can connect with your audience in the same authentic way.
- Know your ideal audience. When you know who you are talking to, you can tell your story from the viewpoint of where they are. They probably can most relate to your “before” because that’s probably where they are now. It all starts with them seeing themselves in your story.
- Your story doesn’t have to be in chronological order. We all have lots of stories to tell, but we also don’t need to tell every detail. Find the stories that will most connect with your audience and then use that story to tell the beginning, transformation, and other side, your message or lessons learned.
RESOURCES:
Visit the http://www.allisonhardy.com/blog1/storytelling-to-create-connection-featuring-april-adams-pertuis that goes along with this episode for more resources
Listen to April’s podcast https://www.lightbeamers.com/podcast
Download April’s https://www.lightbeamers.com/formula
Hang out with April on https://www.instagram.com/lightbeamers/
Snag a seat in the https://www.allisonhardy.com/sell-on-autopilot-masterclass, and learn how to use email marketing to sell while you sleep!
CONNECT WITH ALLISON:
Follow Allison onhttps://www.instagram.com/allison_hardy_
DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?
If you found value and are ready to take action from listening to this episode, head tohttps://podcasts.apple.com/us/podcast/6-figure-secrets/id1146682428?mt=2 and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.
Music courtesy ofhttp://www.bensound.com
EP 379 | How many emails should I send? [Ask Me Anything]
20 MAY. 2024 · Welcome to this episode inside of our Ask Me Anything Series on the 6-Figure Secrets Podcast! Today, I’m sharing four email marketing and funnel questions submitted by our Funnel of the Month Club members.
The four questions are:
- How many emails should I be sending in my Email Pitch Sequence?
- How often should I be sending emails?
- What do I do with email subscribers who aren’t in a funnel/sequence?
- How do I get my phone to send my texts when someone buys something?
I’ll be digging into these questions, sharing my perspective as an Email Marketing Strategist, and giving you actionable strategies to resolve them and help you move forward in your email marketing strategy with intention and sales in mind.
RESOURCES:
Visit the http://www.allisonhardy.com/blog1/how-many-emails-do-i-send that goes along with this episode for more resources
Join the http://www.allisonhardy.com/funnelofthemonthclub
CONNECT WITH ALLISON:
Follow Allison onhttps://www.instagram.com/allison_hardy_
DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?
If you found value and are ready to take action from listening to this episode, head tohttps://podcasts.apple.com/us/podcast/6-figure-secrets/id1146682428?mt=2 and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.
Music courtesy ofhttp://www.bensound.com
Welcome to the 6-Figure Secrets Podcast, where we pull back the curtain and have real conversations about the real things that are helping us to see and experience results in...
mostra más
Welcome to the 6-Figure Secrets Podcast, where we pull back the curtain and have real conversations about the real things that are helping us to see and experience results in our online business.
I’m your host Allison Hardy, I’m an email funnel and lead generation strategist for online coaches who are fed up with the live launch rollercoaster and all of the “salesy” strategies you’ll find, and may have been victim to, in the online marketing space.
It my intention through the episodes you’ll find on this podcast to help you to land on your next strategy, so that you see and experience results, to help you create a thriving 6-figure business, without the hustle, burnout, or feast or famine months.
mostra menos
I’m your host Allison Hardy, I’m an email funnel and lead generation strategist for online coaches who are fed up with the live launch rollercoaster and all of the “salesy” strategies you’ll find, and may have been victim to, in the online marketing space.
It my intention through the episodes you’ll find on this podcast to help you to land on your next strategy, so that you see and experience results, to help you create a thriving 6-figure business, without the hustle, burnout, or feast or famine months.
Información
| Autor | Allison Hardy |
| Organización | Allison Hardy |
| Categorías | Economía y empresa |
| Página web | www.allisonhardy.com |
| allison@allisonhardy.com |
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