The Dallas Cowboys Cheerleaders squad burst onto the field back in 1972—the same year Title IX passed, the same year Deep Throat came out, and a year before Roe v. Wade. Sarah Hepola digs into the untold stories behind the global pop culture phenomenon, from the stripper who allegedly inspired the squad's creation, to a scandalous Playboy cover shoot that was actually a battle over fair wages, to the ongoing debate about sexuality and women’s bodies in a post-#MeToo world. The result is a vibrant mix of history, cultural criticism, and storytelling, featuring interviews with New Yorker writer Jia Tolentino, award-winning novelist Ben Fountain, Oscar-nominated director Dana Adam Shapiro, local television sports legend Dale Hansen, folk-writing hero Joe Nick Patoski, and a whole bunch of cheerleaders whose names you don’t know yet—but should.