Billie Eilish, the 22-year-old Grammy and Oscar-winning singer-songwriter, has officially announced the upcoming release of her highly anticipated third studio album, "Hit Me Hard and Soft," set to drop on May 17, 2024. The album promises to be her most daring and introspective work yet, showcasing her signature haunting vocals, thought-provoking lyrics, and innovative production. Eilish has also emphasized her commitment to sustainability in the album's physical production, using eco-friendly materials for the vinyl and CD releases. As fans eagerly await the arrival of "Hit Me Hard and Soft," mysterious billboards featuring cryptic lyrics have appeared in cities worldwide, generating buzz and excitement for Eilish's latest musical offering.