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Communication Breakdown is a postgame show for PR pros. In each episode, hosts Craig Carroll (fmr. USC Annenberg, UNC Chapel Hill) and Steve Dowling (fmr. OpenAI, Apple) discuss the strategies...
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Communication Breakdown is a postgame show for PR pros. In each episode, hosts Craig Carroll (fmr. USC Annenberg, UNC Chapel Hill) and Steve Dowling (fmr. OpenAI, Apple) discuss the strategies and tactics companies are using in high-visibility crises and PR initiatives, giving listeners unique insight into how key decisions are made.
The podcast offers two unique perspectives on communications theory and practice, drawing on Craig’s teaching and research at top universities around the globe and Steve’s two decades of experience as a comms leader at some of the world’s most influential companies.
Whether you're a PR professional, marketing executive, or just curious about how companies make key communications decisions, you'll find these discussions insightful and valuable.
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The podcast offers two unique perspectives on communications theory and practice, drawing on Craig’s teaching and research at top universities around the globe and Steve’s two decades of experience as a comms leader at some of the world’s most influential companies.
Whether you're a PR professional, marketing executive, or just curious about how companies make key communications decisions, you'll find these discussions insightful and valuable.
Communication Breakdown
Communication Breakdown
18 OCT. 2024 · In this episode of Communication Breakdown, hosts Steve Dowling and Craig Carroll discuss the controversy surrounding Kellogg's and its failure to eliminate artificial ingredients from its cereals, despite a decade-old promise. They analyze the implications of consumer activism led by influencers like Vani Hari, known as the Food Babe, and explore the various strategies companies can adopt when faced with protests. The conversation then shifts to a misadventure involving Crumbl Cookies, where an unauthorized pop-up in Australia sparked discussions about brand management and consumer expectations. Finally, the hosts suggest ways companies can contribute to hurricane relief efforts by providing reliable information to affected communities, emphasizing the importance of Corporate Social Responsibility during crises.
Takeaways
- Kellogg's has faced backlash for not fulfilling its promise to eliminate artificial ingredients.
- Consumer activism can significantly impact corporate reputation and practices.
- Crumbl Cookies' unauthorized pop-up highlights the risks of brand misrepresentation.
- Corporate responsibility can extend beyond donations to include reliable information dissemination during crises.
Chapters
00:00 Introduction to Corporate Reputation Strategies
00:31 Kellogg's Controversy: The Food Babe's Protest
12:46 Crumbl Cookies: A Pop-Up Misadventure
26:25 Corporate Responsibility in Crisis: Hurricane Relief Suggestions
(Audio clip of protests is from @thefoodbabe on Instagram)
11 OCT. 2024 · In this episode of Communication Breakdown, hosts Steve Dowling and Craig Carroll discuss the reputational challenges faced by consumer companies in the wake of price increases and supply chain issues. They explore McDonald's lawsuit against some suppliers for alleged price fixing, the new scrutiny on “shrinkflation,” and the value of transparency in crisis communications. The conversation highlights how companies can navigate consumer trust and maintain their reputation amid scrutiny from Congress and the public.
Takeaways
- McDonald's faced reputational risks due to rising prices.
- The lawsuit against suppliers is a significant move for McDonald's.
- Transparency in pricing can help combat misinformation.
- Shrinkflation is a growing concern for consumers and lawmakers.
- Congress is scrutinizing companies for shrinkflation practices.
- Companies must balance transparency with strategic communication.
- Consumer trust is built on transparency and value.
- Proactive communication can help maintain trust during crises.
- Silence in response to criticism can backfire.
- Companies need to control the narrative to avoid reputational damage.
Chapters
- 00:00 Introduction to Communication Breakdown
- 00:30 McDonald's Pricing Controversy
- 02:52 Reputation Management and Supply Chain Issues
- 05:15 Transparency in Crisis Communications
- 09:03 Shrinkflation: A Growing Concern
- 11:27 Congress and Corporate Accountability
- 14:40 Navigating Consumer Trust
- 18:01 Balancing Transparency and Value
- 21:19 Conclusion and Key Takeaways
4 OCT. 2024 · In this episode of Communication Breakdown, hosts Steve Dowling and Craig Carroll discuss the recent crisis faced by Boar's Head due to food safety issues, including listeria contamination that resulted in multiple deaths. They analyze the company's lack of transparency and accountability, the importance of visible leadership during a crisis, and compare Boar's Head's response to that of CrowdStrike during a separate incident. The conversation emphasizes the need for effective communication strategies, rebuilding trust with consumers, and understanding the recall process in crisis management.
Takeaways
- Boar's Head faced a significant crisis due to food safety issues.
- Transparency and accountability are crucial in crisis communication.
- Leadership visibility can enhance trust during a crisis.
- Rebuilding trust requires proactive communication and actions.
- Understanding the recall process is essential for PR teams.
- Crisis plans should account for internal disputes and leadership roles.
- Effective communication can mitigate damage to a company's reputation.
Chapters
00:00 Introduction to Communication Breakdown
01:03 Boar's Head Crisis Overview
03:45 Transparency and Accountability in Crisis
06:50 The Importance of Leadership Visibility
10:22 Comparative Analysis: Boar's Head vs. CrowdStrike
12:39 Rebuilding Trust After a Crisis
17:11 Understanding the Recall Process
#BoarsHead #crisiscommunication #transparency #foodsafety #publicrelations #leadership #accountability #foodrecall #corporatereputation #communicationstrategies
27 SEP. 2024 · In this episode of Communication Breakdown, hosts Steve Dowling and Craig Carroll explore the evolving landscape of corporate communications, particularly in relation to the Corporate Equality Index and the impact of activism on corporate reputation. They discuss how companies are navigating the pressures of diversity, equity, and inclusion (DEI) initiatives while facing backlash from various activist groups. The conversation highlights the importance of transparency, consistency in messaging, and the need for companies to align their values with stakeholder expectations. The hosts emphasize that companies must be clear about their purpose and engage with their employees and customers to maintain a positive reputation in a changing environment.
Takeaways
- The podcast aims to analyze public relations strategies.
- Corporate reputation is crucial for companies' public standing.
- Crisis communications can turn breakdowns into breakthroughs.
- Companies are rethinking their engagement with DEI initiatives.
- Activism is influencing corporate policies and reputation management.
- Companies must balance stakeholder expectations with their values.
Chapters
00:00 Introduction to Communication Breakdown
01:52 The Role of Corporate Communications
04:35 Corporate Equality Index and DEI Initiatives
10:16 The Impact of Activism on Corporate Reputation
18:49 Navigating Reputation in a Changing Landscape
26:00 The Future of Corporate Values and Accountability
Brought to you by https://ocrnetwork.com/
Produced by https://linkedin.com/in/ShawnPNeal
In cooperation with https://peopleforwardnetwork.com
17 SEP. 2024 · Communication Breakdown is a postgame show for PR pros — a podcast about reputation management and corporate communications, offering unique perspectives on the strategies and tactics companies are using to shape today’s headlines. Drawing on decades of experience and research, hosts Craig Carroll and Steve Dowling discuss how PR leaders are navigating real-world corporate crises and driving comms initiatives.
Communication Breakdown is a postgame show for PR pros. In each episode, hosts Craig Carroll (fmr. USC Annenberg, UNC Chapel Hill) and Steve Dowling (fmr. OpenAI, Apple) discuss the strategies...
mostra más
Communication Breakdown is a postgame show for PR pros. In each episode, hosts Craig Carroll (fmr. USC Annenberg, UNC Chapel Hill) and Steve Dowling (fmr. OpenAI, Apple) discuss the strategies and tactics companies are using in high-visibility crises and PR initiatives, giving listeners unique insight into how key decisions are made.
The podcast offers two unique perspectives on communications theory and practice, drawing on Craig’s teaching and research at top universities around the globe and Steve’s two decades of experience as a comms leader at some of the world’s most influential companies.
Whether you're a PR professional, marketing executive, or just curious about how companies make key communications decisions, you'll find these discussions insightful and valuable.
mostra menos
The podcast offers two unique perspectives on communications theory and practice, drawing on Craig’s teaching and research at top universities around the globe and Steve’s two decades of experience as a comms leader at some of the world’s most influential companies.
Whether you're a PR professional, marketing executive, or just curious about how companies make key communications decisions, you'll find these discussions insightful and valuable.
Información
| Autor | OCR Network |
| Organización | Executive Producer Shawn P Neal |
| Categorías | Noticias financieras , Marketing , Administración |
| Página web | - |
| podcast@ocrnetwork.com |
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