Portada del podcast

Cubicle to CEO

  • How Reflecting Her Ideal Client Doubled This Solopreneur’s Revenue In One Year

    20 MAY. 2024 · As humans, we are subconsciously attracted to or trusting of things that feel familiar. Today’s case study examines how executive assistant Kiri Mohan, who also doubles as a coach for freelancers who work corporate jobs, used this to her advantage to double her revenue in one year - all while working 25 hours a week as a solopreneur. By implementing a simple reflection framework, Kiri studied the brand colors, imagery, copy, social media, and website of her ideal clients, and started reflecting similar qualities in her own brand presentation and messaging. Doing this not only attracted the exact kind of clients that Kiri wanted to work with, but it allowed her to increase her pricing - going from working $40 per hour trading time for money to $5K per month retainer contracts. This reflection process is brilliant, let’s dig in. View the transcript for this episode at: https://otter.ai/u/MIP2e93j4NJhvurHEpGYF6gwEo0?utm_source=copy_url Thank you to our sponsors! - Want to add another podcast to your queue? Listen to episode 63 of Organized & Productive with The Organized Flamingo: https://theorganizedflamingo.com/63-letting-go-of-mental-physical-clutter-with-colleen-blake-miller/ - Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen Connect with Kiri: - https://www.corporate2contract.com/ - LinkedIn: https://www.linkedin.com/in/kirimohan/ - Instagram: https://www.instagram.com/thekirimohan/ - Her Balanced Hustle Podcast: https://link.chtbl.com/CtC Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: - Post a screenshot & key takeaway on your IG story and tag me https://instagram.com/missellenyin & https://instagram.com/cubicletoceo so we can repost you. - Leave a positive review or rating at http://www.ratethispodcast.com/cubicletoceo - Subscribe for new episodes every Monday. - Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
    55m 58s
  • Paying Off $70K Debt In 9 Months By Monetizing Multiple Skills Outside Her “Normal Business”

    13 MAY. 2024 · Debt - especially personal or consumer debt - feels like a monster most people prefer to shove in a closet, so we’re grateful to get a rare and financially vulnerable testimony of what managing and paying off debt as an entrepreneur actually looks like from our guest, Taylor Aller. Despite making 6-figures as a multi-passionate registered massage therapist, educator and consultant, Taylor didn’t feel like her finances were in a comfortable place. After taking a deep dive into her and her husband’s financial situation, she faced head-on the $65K in consumer debt they had accumulated. In today’s case study, Taylor details how they leveraged a concept called multi-potentialism to monetize a wide range of skills and pay off nearly $70K of debt and interest combined in just 9 months, without burning out. View the transcript for this episode at: https://otter.ai/u/v1o944jhm5H_NQu3Qs4w9dOCcdI?utm_source=copy_url Thank you to our sponsors! - Develop Your Entrepreneurial Mindset with a Master’s in Entrepreneurship at CU Denver! Take the next step in your career today by going to https://jakejabscenter.org/cubicletoceo/ - Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen - Get Taylor's free planner (and an exclusive masterclass) to get your life in order TODAY: https://tayloraller.myflodesk.com/cubicletoceo Connect with Taylor: - http://www.tayloraller.com - Taylor's TEDx Talk: https://youtu.be/GewisshHBRc?si=CrSzU0M4HCCmvy20 Listen to our episode on entrepreneurship taxes with Kaitlyn Carlson: https://link.chtbl.com/7BuSVxwt Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: - Post a screenshot & key takeaway on your IG story and tag me https://instagram.com/missellenyin & https://instagram.com/cubicletoceo so we can repost you. - Leave a positive review or rating at http://www.ratethispodcast.com/cubicletoceo - Subscribe for new episodes every Monday. - Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
    1h 6m 31s
  • Organic Social Selling with Chatbots: This ManyChat Automation Generated $15,385 in 60 Days

    6 MAY. 2024 · ManyChat has entered the chat in a big way over the last few years, so we’re bringing you a practical case study from an entrepreneur who has successfully leveraged this to skyrocket her post engagement and sales. Video marketing strategist, Keenya Kelly, started using ManyChat in 2020 to gather leads and convert them into paying customers. Her strategy has led to 18% conversion rates and over $15,000 in revenue in the last 60 days alone! Keenya walks us through each step of her chatbot automation sequence (including the exact wording of the messages sent) so you can skip the learning curve and hit the ground running with setting up your own automations. Listen until the end to discover the types of content that trigger the most responses to initiate chatbot conversations, why Keenya doesn’t send fresh leads straight to paid offers, and an innovative way to leverage chatbots to stand out to brands for paid partnerships. View the transcript for this episode at: https://otter.ai/u/l9NYgr-U8AJ_OsgYjLPfNj9JSh8?utm_source=copy_url Thank you to our sponsors! - Learn how to sell (and scale!) your course or program on autopilot, every single day with Nicki's free video training: https://circuitsalessystem.com/ceo - FOR A LIMITED TIME: Get 60% off your Babbel subscription at https://babbel.com/ellen Connect with Keenya: - 75 Hooks for Short Video Marketing: http://www.keenyakelly.com/75hooks   - Instagram: https://www.instagram.com/keenyakelly  - TikTok: https://www.tiktok.com/@keenyakelly   - YouTube: http://www.youtube.com/keenyakelly  - LinkedIn: https://www.linkedin.com/in/keenyakelly/ Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: - Post a screenshot & key takeaway on your IG story and tag me https://instagram.com/missellenyin & https://instagram.com/cubicletoceo so we can repost you. - Leave a positive review or rating at http://www.ratethispodcast.com/cubicletoceo - Subscribe for new episodes every Monday. - Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
    45m 4s
  • [Q1 2024 Quarterly Review] 6-Figures In Profit From One Event, ‘No’ Journals, & Setting Boundaries As A Speaker

    29 ABR. 2024 · If you are a longtime listener of our show, then you’re probably used to hearing our quarterly income reports, but this year we’re testing quarterly reviews instead! Don’t worry, you’ll still get access to new income report episodes, just on an annual basis instead. It's very important to us to continue to create financially transparent content, and we are very proud of the advocacy work we've done over the last five years to contribute to that mission. With these quarterly reviews we will share what's working in our business, what we've learned, and what we're celebrating. We are excited to be able to share a more zoomed out look at the business’ finances over the course of a whole year - while still providing insight from our biggest moments and favorite takeaways every 90 days! Ready to dive into our Q1 2024 review? Let’s do it! View the transcript for this episode at: https://otter.ai/u/UgTkT67ibkhOubfAXUNp5YV-zdk?utm_source=copy_url Links mentioned in this episode: - Our previous Income Report episodes: https://ellenyin.com/incomereport - CU Denver episode: https://link.chtbl.com/zdLlD9Xi - Student ran company, Goonsville: https://goonsvilleclothing.com/ - SXSW episode: https://link.chtbl.com/TjDOGQao - Join the C-Suite: https://ellenyin.com/csuite - Business Valuation episode teaser: https://link.chtbl.com/wVYzFuYy - Kim Kaupe episode: https://link.chtbl.com/VBBg-PBZ - Sign up for our newsletter: https://ellenyin.com Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: - Post a screenshot & key takeaway on your IG story and tag me https://instagram.com/missellenyin & https://instagram.com/cubicletoceo so we can repost you. - Leave a positive review or rating at http://www.ratethispodcast.com/cubicletoceo - Subscribe for new episodes every Monday. - Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
    34m 9s
  • [TEASER] What’s My Business Worth? The Who, When, Why of (Maybe) Selling Cubicle to CEO

    24 ABR. 2024 · You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2 Not clickbait! I recently went through a formal valuation process for my business to see what it’s actually worth, and whether selling (now or in the future) would make sense for its continued growth. Listen to the full episode on our private podcast, exclusive to C-Suite members! Become a part of the suite life when you join The C-Suite: https://ellenyin.com/csuite View the transcript for this teaser at: https://docs.google.com/document/d/1FE27H28KeDkvLUGHpVEVjjnAvi0jhLQOd1t_d_AyY5U/edit?usp=sharing
    4m 47s
  • The $100K Risk That Made $1 Million + Caught Costco’s Attention

    22 ABR. 2024 · Are you misallocating your company’s resources on a product that’s stunting your growth? Today’s case study investigates this dilemma. Michelle Razavi, CEO and co-founder of the gut-friendly food company, Elavi, recently faced this roadblock head on. After successfully launching the company in 2020 with collagen protein bars, she made the tough decision to cut this entire product line - giving up $100,000 in guaranteed revenue in the process - in favor of going all-in on their new (and more promising) product line of dessert cashew butter spreads. Mere months later, Elavi’s dessert butters were picked up by retailing giant Costco, AND they’re now on track to generate $1M this year! It's not easy to let go of something you poured your heart into, but what if doing so could open the door to a new, million-dollar opportunity? Michelle walks us through how she came to this decision, the pitching strategy that got Costco’s attention, and why this pivot 10Xed their revenue. View the transcript for this episode at: https://otter.ai/u/CfwABqgKFSAv4mxpNEJG4sUUnh8?utm_source=copy_url Connect with Michelle: - https://www.elavi.co - IG: https://www.instagram.com/heyelavi - IG: https://www.instagram.com/michellerazavi/ Listen to our SXSW episode: https://link.chtbl.com/TjDOGQao Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: - Post a screenshot & key takeaway on your IG story and tag me https://instagram.com/missellenyin & https://instagram.com/cubicletoceo so we can repost you. - Leave a positive review or rating at http://www.ratethispodcast.com/cubicletoceo - Subscribe for new episodes every Monday. - Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
    49m 15s
  • ‘Best Of’ Email Marketing: 7 Tips To Make More Sales, Deepen Relationships, and Reduce Unsubscribes

    15 ABR. 2024 · You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2 We’re rounding up our 7 best tips and guest insights on all things email marketing, from reducing unsubscribes to maximizing conversions. I’ll introduce each sound bite with the name of the guest and the original episode number, in case you want to go back and listen to the full interview. All referenced episodes will also be linked for you in the show notes below for easy access. View the transcript for this episode at: https://otter.ai/u/XKMnp9tD3kf9ca2L81tjjU-2j2Y?utm_source=copy_url Thank you to our sponsors! - Develop Your Entrepreneurial Mindset with a Master’s in Entrepreneurship at CU Denver! Take the next step in your career today by going to https://jakejabscenter.org/cubicletoceo/ - Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen Links mentioned in this episode: - Noah Kagan's Episode: https://link.chtbl.com/Zy8HrzZ2 - Amy Porterfield's Episode: https://link.chtbl.com/UIVj9PTb - Kirsten Roldan's Episode: https://link.chtbl.com/HSZCGZAj - Laura Belgray's Episode: https://link.chtbl.com/OrILes-N - Linda Sidhu's Episode: https://link.chtbl.com/9i_s2XIR - Merel Kriegsman's Episode: https://link.chtbl.com/SfMJinux - Bonus Episode #9: https://link.chtbl.com/jANhnzUJ Check out our previous roundup episodes: - Podcast Roundup: https://link.chtbl.com/CUa_hAXC - Launching Roundup: https://link.chtbl.com/jz5RbIv0 - Pitching Roundup: https://link.chtbl.com/sllNCKMT - Lead Generation Roundup: https://link.chtbl.com/dbjNLFH1 - Conversion Roundup: https://link.chtbl.com/AYNw_c2w - Customer Feedback Roundup: https://link.chtbl.com/lTKbWBYY - Marketing Roundup: https://link.chtbl.com/AkgrDVmg Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: - Post a screenshot & key takeaway on your IG story and tag me https://instagram.com/missellenyin & https://instagram.com/cubicletoceo so we can repost you. - Leave a positive review or rating at http://www.ratethispodcast.com/cubicletoceo - Subscribe for new episodes every Monday. - Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
    36m 30s
  • [TEASER] Selling Out a Six Figure Retreat in 1 Week (After Flopping with My Waitlist)

    10 ABR. 2024 · You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2 I sold out my brand partnerships retreat in 7 days… but trust me this launch was anything but smooth sailing. Hear how my waitlist responded to this offer going live and how I filled up all 11 spots in a week in this behind the business episode! Listen to the full episode on our private podcast, exclusive to C-Suite members! Become a part of the suite life when you join The C-Suite: https://ellenyin.com/csuite View the transcript for this teaser at: https://docs.google.com/document/d/1-z7-l37pH7TirbLAe0y51dte10gby6FzJonfzmMhIi4/edit?usp=sharing
    3m 6s
  • Unique Top-Of-Funnel App Strategy Adds Hundreds of New Customers Monthly On Auto-Pilot (and $335K Revenue To Date)

    8 ABR. 2024 · Want to create your own branded app? Try Passion.io for free: https://passion.io/saas-free-trial?_go=ellen26 Recent studies show the average person spends 2 hours and 23 minutes a day on social media platforms, so imagine the power of capturing even a fraction of your dream customer’s screen time and diverting them from mindlessly scrolling to engaging with your business by turning your content into an off-social, destination experience. In early 2022, Megan Sumrell, time management expert and founder of The Pink Bee, launched a branded app for her business in the app store and leveraged it as a top of funnel strategy to convert cold leads into her signature $597 paid program. Instead of paying out of pocket for leads, Megan is getting paid to add new customers to her ecosystem. Todays’ case study takes you step by step through Megan’s hyper efficient funnel that generates hundreds of new leads monthly on auto-pilot while generating multiple six figures in backend revenue. This interview immediately cemented its spot as one of our most unique customer growth strategies shared by a CEO on this podcast. View the transcript for this episode at: https://otter.ai/u/ZqIGW22_ad-zeWkv4GmzDX1275Q?utm_source=copy_url Thank you to our sponsor! - Learn how to sell (and scale!) your course or program on autopilot, every single day with Nicki's free video training: https://circuitsalessystem.com/ceo Connect with Megan: - https://www.thepinkbee.co - Work+Life Harmony Podcast: https://www.megansumrell.com/blog - Facebook: https://www.facebook.com/megansumrell - Instagram: https://www.instagram.com/megansumrell/ - Linked In: https://www.linkedin.com/in/msumrell/ - Youtube: https://www.youtube.com/c/WorkLifeHarmonyPodcast Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: - Post a screenshot & key takeaway on your IG story and tag me https://instagram.com/missellenyin & https://instagram.com/cubicletoceo so we can repost you. - Leave a positive review or rating at http://www.ratethispodcast.com/cubicletoceo - Subscribe for new episodes every Monday. - Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
    49m 15s
  • Acquiring Over 300,000 New Customers With Performance Publishing

    1 ABR. 2024 · You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2 To close out women’s history month, we’re chatting with two trailblazers disrupting the publishing industry. Lauren Kleinman and Lee Joselowitz are the co-founders of The Quality Edit (TQE), a modern media company at the intersection of content, curation, and conversion. After working with big name publishers like Buzzfeed in their previous marketing roles at the vitamin company Ritual, Lauren and Lee realized that the way these traditional publications were advertising their brand partners was stale and uninspired. They saw an opportunity to change the way publishers collaborate with their brand partners, and after 4 years of executing campaigns, it's clear they’re onto something. In today’s case study, we explore what performance publishing looks like, and how their storytelling strategy combined with simple ad creative has acquired more than 300,000 new customers for their brand partners. View the transcript for this episode at: https://otter.ai/u/ZSgr9NpvRrgu1iyBtPII5xOyQhk?utm_source=copy_url Thank you to our sponsors! - Develop Your Entrepreneurial Mindset with a Master’s in Entrepreneurship at CU Denver! Take the next step in your career today by going to https://jakejabscenter.org/cubicletoceo/ - Get 50% off a ONE-TIME PAYMENT FOR A LIFETIME Babbel subscription at https://babbel.com/ellen Connect with Lauren + Lee: - https://www.thequalityedit.com/ - IG: https://www.instagram.com/thequalityedit/ - IG: https://www.instagram.com/lauren.kleinman?igsh=MWNvdG05cHBtcWR6bw== - IG: https://www.instagram.com/dreamday.la?igsh=MW54cDU2dWczM21zcQ== Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: - Post a screenshot & key takeaway on your IG story and tag me https://instagram.com/missellenyin & https://instagram.com/cubicletoceo so we can repost you. - Leave a positive review or rating at http://www.ratethispodcast.com/cubicletoceo - Subscribe for new episodes every Monday. - Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
    48m 20s

We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth...

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We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.
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