Most products don’t flop because they’re ugly—they flop because they’re tone-deaf. In Design Empathy in Action, Georgia Tech professor, industry vet, and DesignBloc director Wayne K. Li shows you how top creatives read context, feel what users feel, and design things people actually want in the real world.

Each episode breaks down the “fuzzy front end” of design—where research, business trends, and human behavior collide—into clear moves you can use to build better products, services, and experiences now.

You’ll get:

• Battle-tested tools for design empathy & contextual awareness
• Real examples from industry, classrooms, and community projects
• Frameworks from Design Empathy and Contextual Awareness: Frames of Reference for the 21st Century Creative
• Stories that flip the lightbulb on for creatives, founders, and product teams

If you design anything for humans, this show is your unfair advantage.

🚀 Take Action with Wayne K. Li

🌐 Explore DesignBloc @ Georgia Tech: https://designbloc.gatech.edu
📘 Grab the Book –  https://www.amazon.com/dp/1529438217

🔗 Connect with Wayne

• LinkedIn: https://www.linkedin.com/in/wayne-li-8569081/
• Instagram: https://www.instagram.com/wlicoyote/

If this episode sparked ideas, don’t just nod—act.