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DrivingSales has been sharing dealership best practices for years. DrivingSales Insights is a way to share.....
DrivingSales Insights
DrivingSales Insights
Building a Digital Marketing Game Plan for the Second Half of the Year
16 JUL. 2024 · It’s Halftime… Do You Have a Winning Game Plan for the 2nd Half?
In this webinar, we will review your digital marketing game plan for the 1st half of the year and show you how to determine what worked and what didn't.
You’ll learn how to develop a winning game plan for the rest of 2019 and help you build a process to implement a successful marketing plan. Then we will help you establish how to implement a digital marketing plan discussing what your biggest opportunities are around digital marketing.
Today it is more important than ever to effectively use digital marketing to your advantage. Get ready to dominate the second half of 2019! This webinar that will show you how to end the year on a winning note. The year is half over, are you on track with your forecast?
Presenters: George Nenni, Wesley Miller
Mastering Training and Recruitment in the Dealership
9 JUL. 2024 · Discover the secrets to effective automotive dealership training and dealership recruitment with Paul Budvitis, CEO and founder of Insurian as he sits down with DrivingSales. In this insightful video, Paul shares his wealth of experience on sales training tips, the importance of automotive mentorship, and strategies to empower your team.
Whether you're looking to enhance your car sales techniques or seeking to excel in the automotive industry, this video is packed with valuable insights and practical advice. Watch now to transform your training programs and drive success in your dealership!
Developing Processes That Actually Retain Talent
1 JUL. 2024 · In our business, consumers don't get a better experience from your processes, they get it from your people. But how well are you training your people? Many times a process or product is put in place to help solve a problem. A new product or process is only as good as the people who implement it.
Join Jason Volny, National Training Manager at DrivingSales, for an exclusive DrivingSales webinar. Watching this webinar will teach you what you are currently doing wrong when it comes to developing talent and then help you develop a framework to develop and train your management so they can improve every aspect of your dealership.
The sales process is a robust process that each sales rep is expected to follow. Is your onboarding and development process as robust as your sales process?
People don’t quit jobs, they quit bosses. Learn how to establish a framework that helps you train and develop your staff so they can meet the expectations of today’s consumer. Don’t just install products and processes, learn how to develop your people.
4 Tips to Influence Buyer Behavior
26 JUN. 2024 · Learn how to pursue in-market car shoppers effectively. What truly motivates car shoppers to their next purchase? How should your BDC/Sales teams follow up when shoppers are in market and throughout the rest of their purchase lifecycle to stay top of mind?
Join Gray Scott, Marketing Director for Muller Honda and Muller Honda of Gurnee, and Jon Petron, Vice President of Advanced Services at Outsell, on June 6 at 2:00 pm ET for a live webinar moderated by DrivingSales as they discuss intent to purchase versus consumer intelligence and how to turn those insights into actionable sales.
Maximize Your Automotive Marketing ROI
17 JUN. 2024 · Join Dan Trinidad, Founder and CEO of Benchmark Data, as he dives deep into the crucial question every business faces: "What's my ROI?" Discover practical tips on how to optimize your marketing strategies, enhance process efficiency, and leverage software systems for better business outcomes. Whether you're a business owner, general manager, or an executive, this video will empower you with knowledge to understand and improve your return on investment across various marketing channels.
Key Highlights:
- Understanding ROI in marketing and how to measure it effectively.
- Strategies for enhancing operational efficiency to boost ROI.
- Insights on integrating software solutions for optimal performance.
From First Search to Final Sale Understanding Today's Customer Journey
11 JUN. 2024 · The modern customer journey has changed with the majority of decision-making, price matching, and quality assurance done online before even being in the store. Often times consumers are just using the internet to determine which location they will be purchasing or servicing their car based upon convenience and price. Convenience is a factor when determining price and will sway a customer’s decision. Learn how to get an advantage on your competition with these insights into the modern customer journey and how to position yourself for success.
When you are able to leverage convenience your customers will tend to choose you over competitors. This webinar will help you identify obstacles and barriers that are deterring your dealership from reaching your customers. We will help you reduce the customer effort needed to buy. Learn how to leverage convenience to give your customers a modern sales journey to establish trust and enable your company to stand out.
Implementing Technology - Get From Launch to ROI Faster
4 JUN. 2024 · There is a lot of tech in your store. Learn about the tips and best practices for maximizing the return on new technology investments as well as getting the most bang for your buck out of existing technology.
Implementing new systems and technologies can feel overwhelming for dealership management.There are a lot of tools out there to sell more cars and do more service but if you aren’t using them properly they are being squandered. There's risk involved with any kind of change and since there's an associated cost with new technologies, it can be difficult to maximize the ROI. This webinar will teach you how to obtain the best framework to go from launch to ROI as fast and efficient as possible
That's why taking a methodical and battle-tested approach to new technology implementations is necessary to get the most out of your investments.
This webinar will provide you with the framework and best practices for how to maximize ROI and accelerate time-to-value. Webinar Three Takeaways:
- Accelerating time-to-value with new technologies at dealerships
- Specific ways to structure training to accelerate employee adoption
- Standardize systems and processes in order to create the best strategies for company wide adoption of new technology
Critical Trends in Automotive for 2024 Explained by Jasen Rice of LotPop
30 MAY. 2024 · Join us for a compelling discussion with Jasen Rice, the founder and CEO of LotPop, as he shares invaluable insights into inventory management within the automotive industry. This interview delves into the nuances of inventory trends, economic impacts, and strategic advice for car dealerships striving to optimize their operations in today's ever-evolving market landscape.
The 5 Biggest Online Retailing Challenges and How to Profitably Overcome Them
23 MAY. 2024 · As customer expectations continue to evolve, more and more dealers are turning to online retailing to reduce friction and surpass those expectations. Ensure a successful launch or ramp up your existing solution by learning the 5 biggest challenges to effective online retailing, identify the root cause of these challenges, and discover how to overcome them, profitably.
Explore the strategies dealers are using to overcome these challenges in every aspect of their business, from their website to their marketing strategies to their sales team. Watch the video and you’ll learn, laugh, and leave with best practices to successfully integrate an online retailing solution and deliver a frictionless customer experience, online and offline.
Greg Gifford tells us How Google's AI will Revolutionize SEO for Automotive Websites
14 MAY. 2024 · Join Greg Gifford, the renowned SEO guru and Vice President of Search at SearchLab Digital, as he navigates the cutting-edge intersection of SEO and artificial intelligence in the automotive industry. This enlightening video unpacks the profound impact of Google's Search Generative Experience (SGE) on SEO strategies, specifically tailored for the unique challenges and opportunities faced by automotive dealerships.
DrivingSales has been sharing dealership best practices for years. DrivingSales Insights is a way to share.....
Información
| Autor | DrivingSales Dealership HCM |
| Organización | DrivingSales Dealership HCM |
| Categorías | Economía y empresa , Educación , Administración |
| Página web | - |
| podcast@drivingsales.com |
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