25 JUN. 2024 · Today we have an extraordinary episode with the largest franchisor of all Australia, Jim Penman, a very talented, unassuming guy. He has 50 different sectors that he’s in currently and over 5,000 franchise units and growing. With the most Australia is the most franchise-rich country in the world with the most franchisees per capita, so Jim has made an enormous name for himself, and at the same time he’s still a very personable guy with a large family. He is an author of several self published books, has a PhD in history, and shared 45 minutes of his time with us talking business, how he started the now ubiquitous and incredibly successful Jim's, franchise network of all the different brands, and how he mentors his different franchisors and franchisees. He puts the franchisee and their success first, providing world class customer service and experience as well as abundant income for his franchises, which he makes a fundamental keystone to his journey.  - Starting out after school 3:20 - The importance of efficiency 8:30 - Growing this franchisee business 12:45 - A lot of people are very poor at what they do 19:50 - Potentially turning over the empire and keeping it private 28:30 - Find Jim online 40:15 “They’re so deluded about how good their service is because they don’t check, they don’t ask, they just assume they’re doing good service. So often they’re not and you gotta just constantly, it’s constant satisfaction and drive to say nothing is good enough, and that’s why it’s good for me to see all these complaints coming through because each time I can say ‘Why is this happening? What better training can we do? What better technology, teaching? How can I improve what we do?’” 23:50 www.jims.net @thejimpenman

18 JUN. 2024 · On this episode of the Second Life Method podcast, Kelly meets with a special guest, Giuseppe Grammatico, who is an expert in the franchise space. Guiseppe's a smart guy who has spent time on Wall Street and has been involved with franchising for over 20 years. He shares some exclusive insights about franchisees and franchisors who sell their business to other franchisees. They talk about some of the ways that franchisees can become financially free while also searching for and taking advantage of opportunities within the space like collaborating with other franchisees to optimize their experience. Join us today to hear this expert's great advice and feedback on franchising.  - About how Giuseppe got into franchising 2:30 - Educating people 5:20 - Running the business vs getting someone else 13:30 - Phantom equity 17:15 - People often surprise themselves at how capable they are 24:00 - Affiliate investing 26:00 - Thoughts from a place of experience 33:00 “Just because you buy a franchise, that next business doesn’t have to be a franchise. It could be that startup, it could be real estate, there are so many different avenues. So sometimes people need that momentum and support in launching their business and that helps them scale and actually start up their other non-franchise businesses.” 23:25 ggthefranchiseguide.com

29 MAY. 2024 · Today Kelly talks about the 10 steps to owning a franchise. People have been asking him how to get into this exciting franchising thing, what franchising even means, how to get involved, and how to succeed at all in franchising, so he is taking you through 10 fundamental steps that you can expect when interacting with any franchisor or any successful franchise system that you’re considering getting into.  - The franchise interview 2:30 - The FDD (Franchise Disclosure Document) 6:40 - The material terms 8:40 - You are prepared to sign the franchise disclosure document 10:50 - Training 13:45 - Really get into the training 16:30 - Launching and doing sales 21:00 - Execute those initial jobs 23:45 - Ongoing support 25:10 - Franchise royalties 29:30 - Affiliate and real estate investments 31:30 - Understanding the franchisor 35:30 - Legal and financial details 43:30 “They wanna know if you have what it takes to run the business. They wanna know if you have the focus, the work ethic, and the hustle, the capital to get the franchise business off the ground because it’s tough, especially those first few months of the learning curve. So grit and ethics are important as well. The franchisor needs to know that you have what it takes to make the business a success and to get on the path to more advanced investment.” 2:39 2lm.com

28 MAY. 2024 · On this episode of the Second Life Podcast, Kelly dives into all things franchising from both the corporate and the investor point of view. Franchises are extremely common and present an excellent opportunity for entrepreneurs because they attract serious people who want to branch out into the industry. He talks about the entire franchise vetting process and how a good brand's process will be very detail oriented and should align with a potential purchaser on multiple fronts. Franchising allows everyday people to make great money, but that doesn't mean hard work isn't required, and Kelly shares what makes a great franchisee. Tune in to learn more about starting a franchise today! - What is a franchise? 2:30 - Acquiring a franchise 7:35 - The process 13:00 - Making sales and brand consistency 18:40 - Affiliate investment example 27:00 “Buying a franchise is buying a modeled business that has been proven and has a proven financial track record. So it’s something that you know will work if you just follow the model. And you’ve both verified that by studying the franchise disclosure document, and the franchisor has vetted you and decided that in your area where you’ll be operating you can indeed be successful.” 15:45

23 MAY. 2024 · On this episode of the Second Life Podcast, Kelly is joined by Anne-Marie Veilleux who is the main broker at Berkshire Hathaway, Tulum. They squash some rumors surrounding owning and investing in Mexico real estate for foreigners, and Kelly shares his experience working with brokers in the region. Anne Marie also answers some commonly asked real estate questions and she shares what the ideal client looks like for working with Berkshire Hathaway in Tulum. A big part of this industry is the construction process and they chat about working with attorneys to navigate the complexities of contracts along the way. Tune in to learn more!  - Bank trust, or fideicomiso 2:10 - International brokers in Tulum 7:05 - Closing a deal and closing costs 10:00 - The ideal client 14:00 - The offer letter 17:30 - Getting out of a deal and starting over 19:55 - Working in the sale of construction material 23:00 - The notary system 33:20 - Get in touch with Anne-Marie 36:20 “We hear all the time the North Americans, Canadians, and Europeans, who say ‘Well, can I own a nice beach front property? Can I own property near the beach? Is there some kind of federal zone I can’t build in? Do I have to be Mexican?’ and it’s just so nice that they’ve opened the door to foreign investment.” 4:21

21 MAY. 2024 · Anne-Marie Veilleux joins Kelly Maxwell for this episode of the Second Life Podcast to chat about the emerging market of Tulum. Since 2020, the area has completely boomed with tourism and real estate opportunities, and the world is starting to pay attention. They dive into some of Tulum's new infrastructure projects including the brand new, military-built airport and the artistically curated highway corridor that runs straight through the jungle. A high-speed passenger train will soon be developed along the coast, complete with sleeper and dining cars, putting Tulum high on the tourism map. They also talk about the diversity of real estate investing opportunities in the region, making Tulum the perfect place to expand your offshore real estate portfolio. Tune in to learn more!  - The Tulum Boom and cheap apartments 1:45 - Some of the new infrastructure 4:00 - Meeting people is easy 10:20 - The attitude of investors now 15:25 “It’s a therapy, you know? You come for a week for a retreat in the jungle, but you still have access to a very nice coffee shop, amazing food, if you want to go dancing and spend a little bit more money in the hotels, you’re able to do it. It’s a very nice blend of a little bit of everything that tourism is looking for.” 9:57 http://www.bhhscancun.combhhstulum.com @bhhscancun@annemarie_veilleux

18 MAY. 2024 · Special edition part 2 of 2. Kelly digs into the nuts and bolts of real estate investing. Covers investment strategies in a wide range of asset classes in moderate detail. Features topics discussed in detail like: ROI, Debt, REPS, Taxes, OPM along with 4 key insights into investing, as well as his strategy, stories from his investing career, investment strategies and avenues you can use to put this information into action. Includes key insights, personal experiences, and more. Be sure to listen to Ep. 2 after listening to Ep. 1 - You will choose how to move forward and accumulate wealth 1:30 - ROI (return on investment) 34:30 - Net income ROI, debt or OPM, your real estate team, and taxes 48:35 - The 4 major ways to earn in real estate 62:10 - You’re gonna need an attorney, team 88:45 - Depreciation and taxes 110:20 - Do your maintenance 130:40 - A personal example from Kelly’s life 146:40 “Don’t let yourself fall in the trap of only shaking the hand of those you think are important, or who can give you or offer you something, or help you level up. There are all kinds of good people from whom you can learn in the world in all economic classes, and so be kind to the little guy, especially when they don’t expect it.” 109:55

8 MAY. 2024 · In this episode Kelly Maxwell talks about the relationship between the franchisee and the franchisor and the differences of how they might see things. He talks about the legality of the franchise world and the history of the franchise world, explaining how it came about and what some of the brands were that made franchising famous all over the world with some of the most successful systems ever. Kelly gives 5 main points for this lesson, including 1) history and context on franchising, 2) the franchise experience through the eyes of the franchisee, 3) the experience of the franchisor, 4) the franchise relationship between the two and their financial and legal dynamic, and 5) legal and financial details of the franchising business.  - History and context 3:25 - A brief history of franchising 9:20 - Barriers to entry are reducing dramatically 16:40 - Starting a franchising business 26:00 - Things you need 32:10 “You’re responsible for your own success, whether you’re starting your own business, small business, or you’re starting a franchised business, or you’ve already been successful and you might be getting a little lazy, get your chops back. Your success could be gone tomorrow. Get back in the game, strap back up.” 39:43

1 MAY. 2024 · Join host, Kelly Maxwell, for a crash course on real estate investing and financial history, where he talks about running the numbers, calculating the value of investments, and buying your first deal. The goal of this episode is to help you understand our financial status as a society and how the global economy has evolved over the last 250 years. He speaks on different investing scenarios and why investing is so important for building lasting wealth for ourselves and our families. If you're looking to understand money and how value shifts over time, this episode is for you! Tune in to learn more about optimizing your cash flow and to gain a better understanding of real estate investing.   - The early USA and paying off an expensive revolutionary war 3:20 - Flowing money in 1791 and the first private bank 8:00 - Doing business with the government 15:15 - How the government benefits 23:30 - The gold standard 29:00 - Keeping prices and long term interest rates stable 32:30 - Many young people want something better 50:30 - Countries of the world coming together over finances 62:30 - Fiat money 67:40 - Some of the flawed thinking around real estate and investing 76:20 - Tenants, termites, toilets, and property managers 98:00 - Is real estate totally passive? 102:00 - Build a security for yourself 115:45 “Property management companies are these blessed companies, like I said, the good ones at least, who do this for a living. If the property manager does their job correctly, they will take care of your property. This protects your assets and increases your return over time, and allows you to keep investing. It keeps you in the game so you don’t have to be changing toilets and doing all this stuff that you don’t wanna be doing. The property manager will also handle finding tenants and renting out the place for you when leases are up.” 99:46

1 MAY. 2024 · Welcome to the Franchising and Real Estate Second Life Podcast, hosted by real estate investing pro, Kelly Maxwell. What exactly is the Second Life Method? In a financial sense, to live your second life means to have freedom from financial bondage and to gain the confidence you need to boldly pursue your dreams. This method offers a proven path to wealth creation through franchising, real estate investments, and other strategies, aiming to build a fulfilling legacy for yourself and your family. Tune in to learn how you can actualize your financial dreams by tapping into emerging markets and expanding your offshore portfolio today! "When money is no longer an obstacle for you, and you're thinking clearly, you're free."