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What is growth and growth marketing anyway? This is the podcast where we figure it all out together. On Growth, hosted by Drift’s Matt Bilotti, each episode is a deep...
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What is growth and growth marketing anyway? This is the podcast where we figure it all out together. On Growth, hosted by Drift’s Matt Bilotti, each episode is a deep dive into a specific growth tactic, strategy, or approach. Together, we'll learn via exclusive interviews with top growth experts on topics such as how to run and optimize experiments, test out new channels, build onboarding that works, and so much more. Catch a new episode of Growth every other Wednesday right here.
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20 ENE. 2021 · Headspace is a fundamentally mission-driven company that operates for profit. In this episode, Matt chats with Keya Patel, Director of Product at Headspace, to talk all about how her growth teams find a balance between boosting the numbers and doing what's best for their members. Spoiler…in a lot of cases, those things are one in the same! Keya talks us through two key examples from Headspace that highlight how they approach this tricky topic.
Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti on Twitter at @MattBilotti & @HYPERGROWTH_pod
6 ENE. 2021 · I recently came across a blog article titled "From 169 Customers to 8,266 in 28 Days: How Frase Built the Biggest AppSumo Launch Ever" and knew I had to have someone from that team join me on the podcast. In this episode, we break down the approach, execution, and lasting impact of what was a true 10x (and more in some cases) experiment.
Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti and Hatt Hurley on Twitter at @MattBilotti, @matt_h_hurley, & @HYPERGROWTH_pod
30 DIC. 2020 · In this special crossover episode, Matt is joined by Maggie Crowley (host of Build) and Sean Lane (host of Operations) to take you behind the scenes of Drift’s podcast program. You’ll learn how the hosts prepare for new episodes, the biggest lessons they’ve learned after recording 50+ episodes each, the best piece of advice they’ve received from their guests, and what listeners can expect in 2021. Want to hear what Matt says is the most rewarding part of hosting Growth? Listen to the full episode to find out.
Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt on Twitter at @MattBilotti, & @HYPERGROWTH_pod
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Want to hear more from Maggie and Sean?
Subscribe to Build With Maggie Crowley here: https://buildpodcast.drift.com/
Subscribe to Operations with Sean Lane here: https://operationspodcast.drift.com/
9 DIC. 2020 · Before teams run an experiment, they often ask themselves what data they want to track so that they can build that into the experiment in the first place. In this short episode, Matt talks through what a better and best version of this planning looks like. That way, you and your team can ask the right questions and have effective planning conversations before your next experiment.
Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt on Twitter at @MattBilotti, & @HYPERGROWTH_pod
30 NOV. 2020 · Coming from one of the most well known growth teams in B2C (Pinterest), Wendy Lu recently made the switch to B2B by leading Growth Engineering at Airtable. In this episode, we dig into the nuts and bolts of what that transition has been like -- what is the same, what is super different, and what some of the lessons learned are as she takes on this new learning curve of B2B growth.
Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt and Wendy on Twitter at @MattBilotti, @wendyluwho, & @HYPERGROWTH_pod
11 NOV. 2020 · The role of data science can be absolutely critical in a company's ability to structure, run, and measure experiments. In this episode, Matt is joined by Maura Church, the Director of Data Science at Patreon, and they dig deep into experimentation and metric design. This is a really fun one if you love geeking out about data and experimentation! And especially helpful if you're adding data science resources to your team and want to know how to leverage them best.
Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt and Maura on Twitter at @MattBilotti, @outoftheverse, & @HYPERGROWTH_pod
28 OCT. 2020 · One of the people that pioneered and popularized Account Based Marketing (ABM), Jon Miller was a co-founder and VP of marketing at Marketo, CEO and Co-founder at Engagio, and is currently the Chief Product Officer at Demandbase. In this episode, we cover what types of companies should be doing ABM, how to get started, and how to run and measure a successful ABM strategy. It's the all-you-need-to-know about making ABM work for your business.
Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt and Jon on Twitter at @MattBilotti, @jonmiller, & @HYPERGROWTH_pod
14 OCT. 2020 · Transitioning to a product-led growth model is all the hype these days. I wanted to peel back some of the layers of what it actually looks like when successful, which is why I asked Laura Borghesi to join. She's currently the VP of growth at Gympass and has most recently developed a PLG motion at MongoDB with prior roles at Google and Stripe. Listen in to hear how to think about getting leadership bought in, making investments, measuring success, and more!
Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt and Laura on Twitter at @MattBilotti, @MissBorga, & @HYPERGROWTH_pod
30 SEP. 2020 · We have a lot of guests on this podcast that dive deep into specific channels or tactics. And they all sound AMAZING because they worked for the guest and plenty of other companies. In this episode, I wanted to take a step back and talk about understanding when, why, and how a channel will work for you. I also share some examples of how we've approached this at Drift over the years.
Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt on Twitter at @MattBilotti & @HYPERGROWTH_pod
16 SEP. 2020 · Blitzscaling, the book, was introduced in 2018 and built upon principles that Chris Yeh and Reid Hoffman developed over decades of working in tech and startups. In this episode, Matt sits down with Chris and talks all about how the COVID-19 pandemic have impacted the principles of blitzscaling. We cover what is different, what is the same, and what people in any type of growth role can be thinking about as the world continues to shift around us.
Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt and Chris on Twitter at @MattBilotti, @chrisyeh, & @HYPERGROWTH_pod
What is growth and growth marketing anyway? This is the podcast where we figure it all out together. On Growth, hosted by Drift’s Matt Bilotti, each episode is a deep...
mostra más
What is growth and growth marketing anyway? This is the podcast where we figure it all out together. On Growth, hosted by Drift’s Matt Bilotti, each episode is a deep dive into a specific growth tactic, strategy, or approach. Together, we'll learn via exclusive interviews with top growth experts on topics such as how to run and optimize experiments, test out new channels, build onboarding that works, and so much more. Catch a new episode of Growth every other Wednesday right here.
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Información
| Autor | Casted |
| Organización | Casted |
| Categorías | Economía y empresa |
| Página web | growthpodcast.drift.com |
| - |
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