The pandemic-induced 2020 forced everyone into a digital era. As such, businesses had to adopt a digital marketing model in addition to traditional advertising means to survive the “new normal”.
In 2021, digital marketing in India is a crucial aspect that businesses need to consider in order to bring more clients through their doors and retain customers. Moreover, it will be easier to target the younger demographic, which is often the target audience of many businesses. Here are some ways in which digital marketing will help companies to succeed in 2021 and beyond.