28 JUN. 2024 · Have you been thinking about starting a podcast? Do you have a podcast and wonder how you can generate leads from it? Well wonder no more! On this episode of the IBO podcast, we have Ryan R. Sullivan, Founder of Podcast Principles. Most companies "produce" your podcast. Podcast Principles takes the opposite approach. They help founders and CEOs launch profitable podcasts with strategy, first. Ryan is here to school you on how to start a podcast if you don't have one and how you can use your podcast to generate leads. This is a "can't miss" episode! In this episode, you'll learn: - How to start a podcast - The easiest way to start generating leads from your podcast - Several other things you can do with any podcast format to generate leads You can find Ryan at https://www.podcastprinciples.com/ and on socials: https://www.linkedin.com/in/sullybop/ Ryan's podcast: https://podcasts.apple.com/us/podcast/the-ryan-sullivan-show/id1369797470 https://open.spotify.com/show/5Oh8VSTu6cJu0sXph0NPMQ?si=36eb2bb9bc03486f https://www.youtube.com/@ryanrsullivan If you liked this episode, please leave us a review on https://podcasts.apple.com/us/podcast/id1322091284!

21 JUN. 2024 · When was the last time you thought about your business' core values? Do you even have core values for your business? If not, you could be hurting your business! On this episode, we have Emily Green, CEO and Founder of Grace Communications. Emily is here to tell you how to fully live and love your agency's mission and core values every day! Emily has over 12 years of experience leading marketing, public relations, event planning, and business development efforts for companies all over the United States. She has a demonstrated history of success with helping develop new companies and departments as well as extensive event planning and social media experience. She also has been responsible for public relations efforts in top markets all over the country such as Chicago, St. Louis, Minneapolis, and Charlotte. Her passion for marketing and helping businesses grow is what led her to form Grace Communications. In this episode you'll learn: - Why creating core values and a company mission are extremely important - How to craft your core values and mission statement - How to live and love your core values & mission every day in your business You can find Emily at https://www.gracecommunicationsagency.com and on socials: https://www.linkedin.com/in/emily-green-9ab76732/ All socials @gracefulmarketing If you liked this episode, please leave us a review on https://podcasts.apple.com/us/podcast/id1322091284!

14 JUN. 2024 · Are you offering SMS Texting as a service yet? If not you may be missing out! There is huge potential in SMS for your clients and your agency. And Shannon Panaro, Owner of SP Marketing is on the IBO podcast to explain how. Shannon specilizes in SMS/Text marketing and loyalty offer alerts to help businesses and organizations of all kinds to generate, and engage customers/members with unique campaigns. This easily and affordably accomplished a way to generate new sales and customer communication. In this episode, you'll learn: - The statistics on SMS as part of a marketing strategy - Some of the compliance issues you'll want to be aware of - How to get started with SMS for your business or your clients - The many different ways you can use SMS for your business You can find Shannon at https://www.google.com/url?q=https://www.shannonpanaro.com/&sa=D&source=calendar&usd=2&usg=AOvVaw1awpYODzwR8JkFY-BGyqSq and on socials: https://www.linkedin.com/in/shannonpanaro/ If you liked this episode, please leave us a review on https://podcasts.apple.com/us/podcast/id1322091284!

7 JUN. 2024 · Are you being clear to your audience? Or are you using marketing jargon that only those in the industry can understand? On this episode, we have Mark Whittaker, Owner of Whitmark Digital who is chatting about marketing jargon and how important it is for agencies to talk to clients and potential clients in language they can understand. Mark spent 30 years in the newspaper industry as a writer, editor and finally as website director. He pivoted to online marketing and spent nearly 10 years with a small digital marketing agency before launching his own business in 2021. He lives in a suburb of Pittsburgh, Pa., and focuses on guiding small businesses and solopreneurs through the mysteries of digital marketing. In this episode, you'll learn: - What exactly marketing jargon is. - How to know if you're using too much jargon - The downfalls of using too much jargon - The benefits of being more clear with clients and potential clients - Better ways of communicating to your audience. You can find Mark at https://www.google.com/url?q=http://markwhittaker.com&sa=D&source=calendar&usd=2&usg=AOvVaw1FrbmWDnAa5WsBOBfawn0n and on socials: https://www.linkedin.com/in/markwhittaker/ If you liked this episode, please leave us a review on https://podcasts.apple.com/us/podcast/id1322091284!

31 MAY. 2024 · What if you could offer your clients a new and profitable way of advertising? Enter indoor digital billboards. Never heard of them? Well you're in luck because on this episode we have Austin Wolfe, Owner of Digital Wave Marketing Solutions, who is giving all the ins and outs of indoor digital billboards. Austin started his marketing firm while in College in 2017 and failed for years... It finally took off during COVID years and now doing close to 500K per year since he pivoted and shifted into different markets. In this episode, you'll learn: - What indoor digital billboards are - Why you may want to add indoor digital billboards to your services - How profitable they can be - How to get started You can find Austin at https://digitalwavemarketingsolutions.com/ and on socials: https://www.linkedin.com/in/austin-wolfe-9bb688126/ https://www.instagram.com/therealaustinwolfe/  If you liked this episode, please leave us a review on https://podcasts.apple.com/us/podcast/id1322091284!

24 MAY. 2024 · Are you tracking your marketing ROI properly? Are you making marketing decisions based on feelings more than data? If you don't know, our guest is here to break it all down so you know for sure. On this episode, we have Avi Kumar, founder and CEO of KUWARE Inc., a marketing and advertising agency headquartered in Austin, TX, USA, and a subsidiary in NCR, India. Kuware focuses on growing Local Service Businesses through organic and paid media. In this episode, you'll learn: - What the Science of Marketing is - How to figure out how much you should be spending on marketing - How to properly calculate your marketing ROi - The 2 biggest factors of effective marketing You can find Avi at http://kuware.com/ and https://invisibleppc.com/ and on socials: https://www.linkedin.com/in/avikumar/ If you liked this episode, please leave us a review on https://podcasts.apple.com/us/podcast/id1322091284!

17 MAY. 2024 · Does your company need brand therapy? Are you putting in enough brain sweat? If you haven't reviewed your brand or your value proposition in a few years, then you might just need both! On this episode, we have Jennifer Sutton, CEO or BRIGHT Marketing who talks about reviewing your agency's brand and value proposition in this new post-covid landscape. After two decades of working at large agencies, Jennifer founded Bright Marketing in 2013 with the idea to support the greater business community in a better more agile way. As the agency grew by helping growth companies achieve success, she formed a media company, OrangeWIP, in 2022, that builds media platforms in affiliate cities dedicated to serving founders and entrepreneurs by providing a one-stop content hub to navigate the local ecosystem with ease. In this episode you'll learn: - What a brand is (and isn't) - How often you should be reevaluating your brand/value proposition - Why the landscape is so different today than even 5 years ago - The questions to ask when evaluating your brand and value proposition You can find Jennifer at https://www.brightcomarketers.com and on socials: https://www.linkedin.com/in/jenniferjsutton https://twitter.com/JJMediaMaven  If you liked this episode, please leave us a review on https://podcasts.apple.com/us/podcast/id1322091284!

10 MAY. 2024 · We all know about AI. We know that it can really accelerate agency growth. And it can, but not in the way that you're thinking. Jeff Coyle is here to tell you why you need to start thinking differently abut AI and how we use it. Jeff is the Co-founder and Chief Strategy Officer for MarketMuse. Jeff is a data-driven search engine marketing executive with 20+ years of experience in the search industry. He is focused on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. In this episode, you'll learn: - The true capabilities of AI that you probably don't know - The ONE thing we're all doing wrong with AI - Practical ways to incorporate AI into your agency You can find Jeff at https://www.marketmuse.com/ and on socials: https://www.linkedin.com/in/jeffcoyle/ If you liked this episode, please leave us a review on https://podcasts.apple.com/us/podcast/id1322091284!

3 MAY. 2024 · As an agency owner, you have probably done your share of selling. After all, who knows your agency as well as you? But are you the best person to be doing it? On this episode, we have Tony Dowling, Director at Real Inbound to talk about selling your services as an agency owner. Tony is a 30-year media guy who now runs a scaling, bootstrapped HubSpot Partner Agency. In this episode, you'll learn: - The difference between low level sales people and high level sales people - When to start delegating sales to someone else - Why your current team is your best talent pool for sales - How to select the best salesperson for your agency You can find Tony at https://www.realinbound.co.uk and on socials: https://www.linkedin.com/in/tony-dowling-sales-marketing If you liked this episode, please leave us a review on https://podcasts.apple.com/us/podcast/id1322091284!

29 ABR. 2024 · SUSPENDED! Your Google Ads account has been suspended. Now what?? On this episode, we have John Horn, CEO of StubGroup who is going to explain how to avoid and fix Google Ads suspensions! StubGroup has generated over half a billion dollars in revenue for their clients across many different verticals including ecommerce, lead generation, B2B, B2C, local services, and more. John has taught digital advertising to over 100,000 students via online courses and the videos he produces through StubGroup's YouTube channel have received millions of views. In this episode, you'll learn: - Why so many Google Ad accounts are suspended - Best practices to avoid Google Ads suspensions - The right (and WRONG) way to appeal a Google Ads suspension - Where to get help with a Google Ads suspension You can find John at http://stubgroup.com/ and on socials: https://www.linkedin.com/in/johnjhorn1/ Find out https://stubgroup.com/how-to-reverse-a-google-ads-account-suspension/ If you liked this episode, please leave us a review on https://podcasts.apple.com/us/podcast/id1322091284!