• Marketers Share Their Thoughts on the Future of Business Travel

    19 FEB. 2021 · TODAY'S MARKETERS, particularly those with global responsibilities, view interactions with diverse teams in multiple locations as a daily part of their jobs-- given their work with agencies, consultants, partners, internal departments, and other corporate offices throughout the world.
    12m 18s
  • Marketers Must Drive Growth in 2021 through New Technologies, while Balancing Purpose and New Demands for Data

    19 FEB. 2021 · TODAY'S MARKETERS face a long list of urgent priorities that are not only challenging, but often require new thinking and expanded skills.  We have all experienced accelerated digital transformation that has affected how we work, how we interact with each other, how we consume media, and how we relate to brands.  While we intuitively understand that a crisis can spark innovation or refresh our views of what matters most to people, the marketing industry continues to navigate amid the uncertainty of an ongoing pandemic to meaningfully express brand values and corporate messages that resonate on many levels—all while they try to understand new consumer sentiment.
    12m 18s

INTERNATIONALIST INSIGHTS focuses on select topics & emerging trends of interest to marketers. INSIGHTS SURVEYS were developed to quickly interpret global marketing trends at scale by surveying of The Internationalist's...

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INTERNATIONALIST INSIGHTS focuses on select topics & emerging trends of interest to marketers.
INSIGHTS SURVEYS were developed to quickly interpret global marketing trends at scale by surveying of The Internationalist's worldwide audience, combined with in-depth personal interviews with individuals we have honored for their marketing contributions. Interpretation of these results and perspectives are by seasoned executives, dedicated to a big-picture view of how contemporary marketing is changing business strategy.
INTERNATIONALIST INTELLIGENCE BRIEFS bring together these thoughts as white papers.
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