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2 MAR. 2022 · It has been five years since the ANA initiated its landmark study on Transparency in US Advertising. Since that time, “transparency” has been a word of the year, considered a global media issue, and has been incorporated into a significant number of agency contracts. While it seems to remain an “evergreen” topic, there is still much work to be done despite the amount of progress that has been made.
As is the case for many complex topics, there is both bad news and good news. Sadly, many believe that the negative issues associated with media transparency are worse today than ever before. Yet, on the positive side, there are more steps that brands can take to protect themselves and ensure their media investments are not being wasted or misappropriated.
10 AGO. 2021 · In today’s Internationalist roundtable discussion, we’re looking at ISSUES OF DISABILITY & INCLUSION in the ONLINE world and how both MARKETING & LEGAL considerations are intersecting now.
As more of life is lived online—especially in our remote work environment, marketers and brands can greatly benefit by becoming more inclusive to people with disabilities—whether temporary concerns like carpel tunnel syndrome or a broken arm to more permanent issues like hearing loss or impaired vision. This represents a worldwide market of over 1 billion consumers.
16 NOV. 2020 · Two experts—one on work and one on talent—share their thoughts in several areas of this wide-ranging topic. Deborah Malone, Founder of The Internationalist, moderates the discussion between Barney Loehnis, Founder of Humani.io, a consultancy that works with the C-suite to scale high performance cultures by engineering great work experiences, and Tim Mickelborough, Founder of the Global Marketing Exchange program, which has reinvented the modern day apprenticeship for young marketing professionals.
30 OCT. 2020 · This second discussion in the series considers the “Needs of Young versus Senior Marketers and CMOs.” It also touches on issues of purpose-driven and values-based businesses.
Two experts—one on work and one on talent—share their thoughts in several areas of this wide-ranging topic. Deborah Malone, Founder of The Internationalist, moderates the discussion between Barney Loehnis, Founder of Humani.io, a consultancy that works with the C-suite to scale high-performance cultures by engineering great work experiences, and Tim Mickelborough, Founder of the Global Marketing Exchange program, which has reinvented the modern-day apprenticeship for young marketing professionals.
4 OCT. 2020 · While conversations over the last several months have certainly focused on The Future of Work, as well as The Future of Talent, this series looks at how they affect each other in relation to a changing marketing industry. This first discussion focuses on the “Physical versus Digital Workspace” with an emphasis on the benefits and current challenges of today’s employee experience.
21 JUL. 2020 · The Global Advertising Lawyers Alliance (GALA), in partnership with the International Advertising Association (IAA), has just released the first-ever guide to how privacy laws affect marketing and advertising around the world.
The Internationalist talks with four members of the GALA team who were involved in creating the Guide. We discuss how privacy compliance has shifted from a business best practice to a business necessity, while privacy may indeed become a competitive differentiator among brands in a marketing world now fueled by first-party data relationships
10 MAY. 2020 · Trust between marketers and the digital supply chain in a Post-Corona-- and “Post-Transparency” World… a conversation with Doug Wood, partner at Reed Smith; Manuel Reyes, CEO of Cortex Media and Deborah Malone, Founder of The Internationalist
Información
| Autor | Deborah Malone |
| Organización | Deborah Malone |
| Categorías | Marketing |
| Página web | - |
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