A young finnish sound designer has a dream. He wants to make the worlds first virtual instrument of the sami singing tradition Joik. Therefore he works together with the samiartist Rolf Amundsen. But that he would have to handle ethical questions about traditions was a surprise to him. Maxida Märak and Frode Fjellheim explain the issue behind the project. Is Joik ready to turn from an individual singing tradition to an electronic sample?