27 JUN. 2024 · In this episode of SOTR, Lizzi and John sit down with Elizabeth Tucker to go behind the scenes of Search Quality product management. Listen along as they discuss using data science to measure quality and make improvements, how search behavior is changing over time, and how to think about E-E-A-T and the Search Quality Rater Guidelines. Resources: BERT paper → https://goo.gle/3XroKpe E-E-A-T for site owners → https://goo.gle/4c5E0fQ Search Quality Rater Guidelines → https://goo.gle/3z07OvN Improving Search with Rigorous Testing → https://goo.gle/45x7OQ0 Day in a life of a Search Quality Product Manager → https://goo.gle/3z087GX Meet Data Scientists at Google → https://goo.gle/3xzZ67c Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast

6 JUN. 2024 · How does Google address incidents that affect Search results, like indexing problems or crawling issues? Join John, Lizzi, and Gary in this episode of Search off the Record as the team discusses internal processes Google uses to detect, investigate, and communicate these incidents to users and website owners.  Resources: Episode transcript → https://goo.gle/sotr075-transcript Google Search Status Dashboard → https://goo.gle/3Vcs9pi Lifecycle of an issue → https://goo.gle/3KsgjCe SRE Playbook's chapter on troubleshooting → https://goo.gle/3V9NPCj   Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast Speaker: John Mueller, Lizzi Sassman, Gary Illyes Products Mentioned: Search Console - General

23 MAY. 2024 · In this episode of Search off the Record, John and Lizzi invite Michael Chidzey and “Jo” Juliana Turnbull to talk all things SEO Office Hours. Listen along as they discuss why they picked this format, whether community building has an impact on SEO, and how you can get involved in this growing community of SEO practitioners.    Resources: Episode transcript → https://goo.gle/sotr074-transcript Join the next Good Signals SEO Office Hours → https://goo.gle/4avilfM Good Signals SEO Office Hours announcements on LinkedIn → https://goo.gle/450vo7F Jo Juliana Turnbull on LinkedIn → https://goo.gle/4bISYbP Jo Juliana Turnbull on X → https://goo.gle/44V8xKF Mike Chidzey on LinkedIn → https://goo.gle/4dSJg7Q Submit a question for Google SEO Office hours → https://goo.gle/3K93A7A   Watch more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Central Channel → https://goo.gle/SearchCentral   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.   #SOTRpodcast   Speaker: John Mueller, Lizzi Sassman, Michael Chidzey, Juliana Turnbull Products Mentioned: Search Console - General

9 MAY. 2024 · “Content Decay” generally refers to the natural decline in relevance and effectiveness of online content over time due to various factors such as changing trends, evolving audience preferences, or changing search engine algorithms.   In this episode of Search Off the Record, Lizzi Sassman and John Mueller discuss the importance of addressing old content to maintain or improve its performance and relevance. Listen along as Lizzi and John discuss content decay’s effect on Google Search results and practical steps to tackle it.   Resources: Episode transcript → https://goo.gle/sotr073-transcript   Watch more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Central Channel → https://goo.gle/SearchCentral   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.   #SOTRpodcast

25 ABR. 2024 · In this episode of Search Off the Record, Gary Illyes, Lizzi Sassman, and John Mueller put Large Language Models (LLMs) to the test and compete to create the best social post using generative AI. Listen along as they weigh the pros and cons, assess how accurate the posts are, stumble on some owl facts, and see how Google’s own GenAI tool, Gemini, can be used as a creativity tool.   Resources: Episode transcript → https://goo.gle/sotr072-transcript  SEO Starter Guide  → https://goo.gle/42alrmy rel=prev/next isn't a signal  → https://goo.gle/4aIWz8F Managing Multi-Regional Sites → https://goo.gle/3J3u5e9 Bubble chart analysis →  https://goo.gle/49q9VW8   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.   #SOTRpodcast

28 MAR. 2024 · In this episode of Search Off the Record, John Mueller and Lizzi Sassman are joined by Rick Viscomi from the Chrome Web Performance team to discuss the importance of understanding what users seek to accomplish and optimizing accordingly, rather than focusing solely on metric scores. Listen along as the Search team touches on metrics like Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and the latest Interaction to Next Paint (INP) as pieces of the pie for a better user experience.    Resources: Episode transcript → https://goo.gle/sotr071-transcript Introducing INP to Core Web Vitals → https://goo.gle/4ar2UW6 Page Experience & Google Search → https://goo.gle/49cEWgm Rick on X (formerly Twitter)→ https://goo.gle/3PCe4ze Core Web Vitals on Stack Overflow → https://goo.gle/4awMqvw   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.   #SOTRpodcast   Speaker: John Mueller, Lizzi Sassman, Rick Viscomi, Products Mentioned: Search Off The Record,

14 MAR. 2024 · In this episode of Search Off the Record, Gary Illyes and Lizzi Sassman take a deep dive into crawling the web: what is a web crawler, and how does it really work? Listen along as the Search team is joined by an expert web developer in the SEO community, Dave Smart, for an in-depth and technical discussion of all things crawling, and maybe dispel some myths along the way.    Resources: Episode transcript → https://goo.gle/sotr070-transcript Managing your crawl budget → https://goo.gle/3IzRZxl Dave Smart on LinkedIn → https://goo.gle/3wPSuRA Tame the Bots → https://goo.gle/4cfCQ1P Search Central Help Forum → https://goo.gle/sc-forum Indexing API docs → https://goo.gle/3v8yVU0   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.   #SOTRpodcast   Speaker: Gary Illyes, Lizzi Sassman Products Mentioned: Search Off The Record

21 FEB. 2024 · In this episode of Search Off the Record, John Mueller and Lizzi Sassman sit down with Aaseesh Marina, Product Support Manager, to discuss the Search Central community forums. Did you know there is a group of Product Experts and community members that can help you navigate your SEO questions? Listen along as the Search Team takes a deep dive into the Search Central help community forum and discover why it should be your go-to guide for any SEO help.   Resources: Episode transcript → https://goo.gle/sotr069-transcript  Search Central help community → https://goo.gle/3sViTv3  Product Expert program → https://goo.gle/3SL6jrI   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.   #SOTRpodcast   Speaker: John Mueller; Lizzi Sassman; Products Mentioned: Search Off The Record;

25 ENE. 2024 · The SEO Starter Guide is getting a refresh! Have you ever wondered how the Search team plans and writes such a document? In this episode of Search Off the Record, John Mueller, Gary Illyes, and Lizzi Sassman discuss which topics are still relevant, the right level of detail for a starter guide, and whether or not including anti-patterns in documentation is a good idea.    Resources: Episode transcript → https://goo.gle/sotr068-transcript SEO Starter Guide →  https://goo.gle/42alrmy SEO Starter Guide: What’s all the drama? → https://goo.gle/4b6ZLMq Let’s pick a domain name → https://goo.gle/3tezc6t   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.   #SOTRpodcast   Speaker: John Mueller; Gary Illyes; Lizzi Sassman;, Products Mentioned: Search Console;,

21 DIC. 2023 · In this episode of Search, Martin, John, and Gary look back at 2023 and reminisce on some of this year’s Search announcements. From updates to Core Web Vitals to going back to basics of website titling, the team covers a wide range of announcements and updates in the world of SEO.   Resources: Episode transcript → https://goo.gle/sotr067-transcript   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.  #SOTRpodcast