• OM Ep. 165- A Clear Choice: Integrating Aligners for Practice Growth and Patient Satisfaction with Stephane Reinhardt

    14 MAY. 2024 · In this Ortho Marketing Podcast, Dean Steinman is joined by Stephane Reinhardt, Director of the Education Program for The CLEAR Institute. They discuss how to elevate practices through the integration of aligners. They also explore how this innovative approach can enhance patient outcomes, boost practice growth, and streamline treatment processes. Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Stephane Reinhardt Dr. Stephane Reinhardt graduated from the University of Montréal in 1992. He maintains a general practice in Brossard, Quebec, Canada, where he developed a particular interest in orthodontics. In 2004, he introduced Invisalign® in his practice, and in 2015 he was the first Canadian dentist to win the Invisalign Summit Shootout held in Las Vegas. As Director of the Education Program for The CLEAR Institute (www.theclearinstitute.com), he created the MOCA (Master Of Clear Aligner) program and continues to develop courses to help dentists incorporate clear aligners successfully and efficiently in their practices.Dr. Reinhardt is an international speaker, a published author, a (g)nathos Faculty, a guest speaker at the Case Western Reserve University, a member of the AGpO, AGD, ODQ, and MENSA International.When he is not on the road lecturing, Dr. Reinhardt will find any excuse to sit down, relax and play the guitar.
    31m 11s
  • OM Ep. 164- How to Hire in 2024 with Allison Norris

    6 MAY. 2024 · In this Ortho Marketing Podcast, Dean Steinman is joined by Allison Norris, Founder and CEO of Dentele Group, LLC. They discuss the intricacies of dental industry recruitment. From identifying the right talent to integrating cutting-edge technologies in the recruitment process, learn how to navigate the competitive landscape to build a resilient and skilled dental team. Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Allison Norris After leaving clinical dentistry in 2018, Allison Norris leveraged her years of experience in the dental industry to launch The Dentele Group, LLC, a recruiting agency that specializes in placing candidates into non-clinical roles. As the founder and CEO, she oversees the strategy, operations, and growth of the agency. Nominated Top Talent’s for Recruiting Agency of the Year and Startup Agency to Watch 2023, the Dentele Group provides a concierge approach to the hiring experience by providing tailored services to both companies hiring and candidates. In addition, she mentors and coaches dental professionals who are looking to transition into non-clinical career paths. Recently awarded Who’s Who in America and the prestigious Denobi Rising Star award, Allison attributes her success to integrity and transparency.
    27m 49s
  • OM Ep. 163- Changing Orthodontics and Boosting Appointments with Synapse

    26 ABR. 2024 · This episode is brought to you by Ortho Marketing in partnership with Synapse. Dean Steinman is joined by George Aliphtiras, Executive Director and Co-founder of Synapse Dental. Learn about the groundbreaking release of the Dental Pain Eraser, a game-changing device designed to alleviate dental pain without invasive procedures. We discuss its impact on the dental industry, how it works, and what this means for patient comfort and so much more! Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About George Aliphtiras A serial entrepreneur, co-founder of orthodontic/dental and medical imaging companies, all revolutionizing the patient experience, from the first invisible braces (SimpliClear/BioMers), metabolic-liver health handheld diagnostic (Velacur/Sonic Incytes) and now patient comfort with the Dental Pain Eraser from Synapse Dental. With the Dental Pain Eraser, patients can now remove oral discomfort/pain from the entire treatment journey, not just at chairside. Orthodontists and other dental professional can benefit from using the Dental Pain Eraser to differentiate themselves from the competition, by providing the new standard in patient comfort while treating their patients. We know that patients have become a practice's top referral source, surpassing traditional dental colleagues with the rise of social media, so patient experient is critical to practice success. The innovation has been recognized by the AAO, leading to the OrthoInnovator Award, OrthoTank Winner and Investment Recipient and most recently, TechSelect partner for the new category, Patient Comfort.
    32m 34s
  • OM Ep. 162- Transforming Lives One Smile at a Time with Smiles Change Lives

    18 ABR. 2024 · This episode is brought to you by Ortho Marketing in partnership with Smiles Change Lives. Dean Steinman is joined by Alexis Barclay, Vice President of Smiles Change Lives. They share the transformative stories of children whose lives have been changed through the power of a smile and why practices need to come aboard. Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Smiles Change Lives Smiles Change Lives provides access to life-changing orthodontic treatment for children from families that cannot afford the full cost of braces. The program has treated more than 16,000 children since 1997 and has emerged as the nation’s leader in providing access to orthodontic care for qualified youth. For more info, visit their website: https://smileschangelives.org/
    17m 29s
  • OM Ep. 161- Bracing for Impact: Dentistry's Battle Against Embezzlement

    11 MAR. 2024 · In this Ortho Marketing Podcast, Dean Steinman is joined by David Harris, CEO of Prosperident. They discuss the overlooked challenges faced by dental practices in the realm of financial security. Explore the ins and outs of embezzlement within the dental industry, shedding light on the tactics employed by unscrupulous individuals and offering valuable insights to fortify your practice against potential threats. Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About David Harris David Harris may have the coolest job in dentistry - he gets to chase, and catch, those who steal from dentists. A rule-breaker in his youth, David changed his direction and has spent much of his adult life in the world of investigation and enforcement, where he uses his unrivaled ability to understand the criminal thought process to help educate and protect dentists. David is the Chief Executive Officer of Prosperident, the world’s largest firm investigating financial crimes committed against dentists. David is a licensed private investigator, a Forensic Certified Public Accountant, and a Certified Fraud Examiner. He is the author of two books on embezzlement, the most recent of which, Healers versus Stealers: How to Outsmart the Thief in Your Dental Practice, was released in August 2023. In addition to being a prolific author, David is a frequent presenter at regional, national, and international dental conferences, and his vast wealth of experience, coupled with his keen sense of humor, makes David both an engaging and entertaining speaker.
    30m 4s
  • OM Ep. 160- Q&A with Shelley Bostrom of Align My Practice

    15 FEB. 2024 · Join host Dean Steinman on the Ortho Marketing Podcast as he sits down with Shelley Bostrom, the founder and owner of Align My Practice, to delve into some key insights. Tune in to discover strategies for leveraging same-day starts effectively, optimizing financing options to elevate your practice, and invaluable resources for empowering your team with exceptional sales skills! Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Shelley Bostrom Shelley Bostrom is the founder and owner of Align My Practice - your ultimate partner in all things Orthodontics. With an unparalleled understanding of the industry, Shelley has a knack for developing customized solutions that cater to your unique needs. Her warmth and sincerity make her an exceptional collaborator, as she works hand in hand with each client to help them realize their vision. At Align My Practice, Shelley and her team offer a comprehensive range of services that are designed to supercharge your practice growth, optimize team performance, and maximize your overall success. With Shelley at the helm, you can rest assured that your practice will be in the hands of a seasoned professional who is deeply committed to helping you achieve your goals.
    17m 28s
  • OM Ep. 159- Inside the Mind of an Orthodontic Marketing Expert: Marketing Secrets Unveiled

    5 ENE. 2024 · Join us in this exclusive episode as Dr. Barry Glaser, Master Align Faculty member sit down with Dean Steinman, CEO and President of Ortho Marketing. A visionary marketing leader who has steered their company to new heights. Dive deep into his journey, strategies, and insights that have shaped their success. Tune in now and discover the keys to marketing excellence! Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Dean Steinman Dean Steinman is a seasoned marketing professional with over 25 years of experience in the industry. As the President of Ortho Marketing, he has proven himself as a visionary leader and an expert in the field of orthodontic and dental marketing. With a career spanning more than two decades, Dean has consistently demonstrated his dedication to helping dental professionals succeed in an ever-evolving digital landscape. His expertise encompasses a wide range of marketing strategies, from traditional methods to cutting-edge digital approaches, making him a trusted resource for dental professionals looking to grow their practices.He understands the unique challenges faced by dental practices and has developed tailored marketing solutions that yield tangible results. Under Dean's leadership, Ortho Marketing has become a beacon of innovation and effectiveness in the dental marketing world. His ability to stay at the forefront of industry trends and adapt to new technologies has allowed Ortho Marketing to deliver exceptional marketing services across the nation. As the President of Ortho Marketing, he continues to lead the way in helping dentists achieve their business goals and reach new heights of success.
    31m 51s
  • OM Ep. 158- Improving Orthodontic Efficiencies with EasyRx

    20 DIC. 2023 · In this Ortho Marketing Podcast, Dean Steinman is joined by Todd Blankenbecler, President/CEO of EasyRx. They discuss improving orthodontic efficiencies and adapting to change. Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Todd Blankenbecler Todd has 30+ years in dental specialty software, primarily in orthodontics. He is currently the General Manager of EasyRx. He, along with Dr. Marc Lemchen, acquired EasyRx from ODL Labs in 2016. Todd and Marc grew EasyRx into the universal standard for lab prescription and digital workflow management. EasyRx partnered with PracticeTek, a Greater Sum Ventures portfolio, in 2021. He was the recipient of the 2020 AAO Ortho Innovator Award. He was a principal in Dolphin Imaging and Management Solutions. Patterson acquired Dolphin in 2008. He is a founder and partner in Smile It’s Viral, a Private Investment Company focused on the dental community.
    26m 49s
  • OM Ep. 157- Navigating Ortho Opportunities in the APAC Market with Paul Capodanno

    6 DIC. 2023 · In this Ortho Marketing Podcast, host Dean Steinman is joined by Paul Capodanno, the CEO of Pista Enterprises. Explore the fascinating journey of Pista, born out of the recognition of untapped opportunities for small businesses within the orthodontic and dental realm in the thriving APAC market. Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Paul Capodanno Paul Capodanno is the current CEO of Pista Enterprises who represents digital products and solutions in Japan and Korea under Pista Health. Mr. Capodanno is a former executive at DentalMonitoring and more recently with KLOwen Braces. With a strong background in international market developments and B2B marketing, he has created a new way for companies to enter foreign markets with an end-to-end solution that includes sales, marketing, practice support, and compliance. Today, Pista Enterprises is associated with over 2500 clinics and practices to bring them the latest technology in orthodontic treatments ranging from detection software to custom 3D braces, dental sleep apnea treatments, and retainer programs. The ultimate goal of the company is to change the way patients in Asia receive orthodontic treatments and give better access to alternative solutions while allowing practices to scale.
    30m 7s
  • OM Ep. 156- New Technology Partner Opportunity for your Aligners with Smile Genius Dental

    27 NOV. 2023 · In this Ortho Marketing Podcast, Dean Steinman is joined by Nipun Kathuria, CEO and Co-Founder of Smile Genius Dental. They discuss digital tools that can help you launch and manage your clear aligner businesses easily. Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Nipun Kathuria Nipun Kathuria is the CEO and Co-Founder of Smile Genius Dental. Smile Genius is a startup based in Dublin, Ireland which is also backed by the the government entity, Enterprise Ireland. Smile Genius launched world's first all-in-one clear aligner platfom that connects doctors, manufacturing labs and patient with its remote monitoring app. Nipun has been pivotal in the company's recognition and success to date globally. Smile Genius works with clinics, DSOs and labs in Europe, UK, US and Middle East. Nipun is on a mission to help build Smile Genius as the go to single platform for all things orthodontics and dentistry. Nipun's prior experience has been in Businesses and Marketing where he led digital transformations for various retails brands in India and Ireland. Nipun graduated as a software engineer in India prior to doign is MBA from Trinity College Dublin.
    27m 3s

The marketing pros at Ortho Marketing share tips, tricks and best practices to enhance marketing efforts for your practice.Interviews, tips and new ways to take your practice to the next...

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The marketing pros at Ortho Marketing share tips, tricks and best practices to enhance marketing efforts for your practice.Interviews, tips and new ways to take your practice to the next level can all be found here at Ortho Marketing's Podcast.
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