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In an ever-changing world it’s all about staying connected, building connections, and seeing where the next collaboration takes a marketing campaign. From an initial brief to the follow-through, teamwork, and...
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In an ever-changing world it’s all about staying connected, building connections, and seeing where the next collaboration takes a marketing campaign. From an initial brief to the follow-through, teamwork, and final execution:
What paths are going to make a campaign’s success more than a possibility?
Join host Brett Marchand, CEO of Plus Company—an agency that networks marketing departments, creatives, and strategic consultancies— as he talks with other thought leaders about the right choices to make your clients’ next campaigns drive forward.
This…is Partners in Possibility.
From the Plus Company
mostra menos
What paths are going to make a campaign’s success more than a possibility?
Join host Brett Marchand, CEO of Plus Company—an agency that networks marketing departments, creatives, and strategic consultancies— as he talks with other thought leaders about the right choices to make your clients’ next campaigns drive forward.
This…is Partners in Possibility.
From the Plus Company
Partners In Possibility
Partners In Possibility
The Human Element in Prediction Technology
11 OCT. 2023 · What trade-offs exist between safeguarding privacy and fostering innovation in AI? Explore the delicate balance between safeguarding privacy and nurturing innovation in AI on Partners In Possibility, hosted by CEO of Plus Company Brett Marchand. Join us for the second part of our captivating insider series on the digital economy. We're thrilled to bring you Avi Goldfarb, a distinguished AI expert with unparalleled insights.
Brett and Avi delve into the realm of AI and prediction technology and how they shape the landscape of marketing. Tune in to uncover the essential role of human judgment in effectively harnessing this transformative technology. Additionally, we've got something special in store - an exclusive preview of our groundbreaking innovation, AIOS. This intelligent All-in-One System for Marketing is poised to unlock boundless potential in the consumer journey.
The AI revolution is here—subscribe to Partners in Possibility on all podcast platforms to stay ahead of the AI curve!
In the ‘Between Times’ and embracing opportunities of AI
9 OCT. 2023 · Have you ever wondered about the pivotal phase between AI's potential and its real-world impact? Join us for exciting episodes of Partners in Possibility hosted by CEO of Plus Company Brett Marchand as he’s joined by renowned digital economy expert and bestselling author, Avi Goldfarb!
We're at a crucial phase in AI's development, and Avi takes us through it in a special two part series. Avi and Brett discuss what we’ve witnessed in terms of the potential of AI, but we haven’t yet seen its widespread adoption and effects. Learn about Canada's leadership in AI, the privacy vs. innovation trade-offs, and what it means to live in 'The Between Times.
Tune in now to be ahead of the AI curve! Partners In Possibility, where innovation meets marketing excellence. Listen and subscribe wherever you get your podcasts and stay at the forefront of AI's impact!
The AI Powered ROMI Revolution
27 SEP. 2023 · Join us for a very special episode of Partners in Possibility. Special guests Kristin Wozniak, SVP of Customer Success at Plus Company, and Andrew Rusk, VP Marketing at Coast Capital Savings explore how AI is revolutionizing marketing, accelerating content creation, and allowing marketers to focus on what truly matters - quantifying and measuring brand impact. Plus, get an exclusive sneak peek into Plus Company's game-changing innovation - AIOS, the intelligent all-in-one system for marketing.
Best of Partners in Possibility Season 1
30 AGO. 2023 · Join Brett Marchand, CEO of Plus Company, on this episode of Partners in Possibilities. Take a retrospective journey through our conversations with the thought leaders of innovative, award-winning campaigns and catch a glimpse of the future with invaluable insights on AI technology advancements and improvements to our daily lives. Enjoy this Season 1 Spotlight on our best and brightest moments from our episodes so far. Stay tuned for upcoming episodes that promise more of Partners in Possibilities' insightful content!
The Birth of SickKids’ VS campaign
2 AGO. 2023 · One simple idea forever changed the face of charity: Sickness doesn’t mean weakness.
To meet the aggressive fundraising goals of Toronto’s Hospital for Sick Children, creative agency Cossette decided to stop talking like a charity brand and start acting like a performance brand. It showed the world what it looks like when sick fights back.
Launched in 2016, SickKids’ VS brand had the ambitious target of raising $1.5 billion – making it the largest fundraiser in Canadian health care history. By March of 2023, that $1.5-billion target had been met.
The campaign was a big risk with the bold ‘VS’ concept, and there was a media ‘backlash’, but that drew more supporters out of the woodwork.
The risk paid off, and the VS brand strategy became an instantly recognisable hit, with celebrities taking part (Cold Play’s ‘Fix You’ was donated for 30-second spots), and people got VS tattoos.
In this episode, we take a look back at where it all began. The idea, the origin story, the objective and the risk.
Are You Ready For It? How Data & AI will change marketing forever
19 JUL. 2023 · By now, most marketers have dabbled in AI and introduced AI-powered tools to their creative workflows. In our last two episodes, we discussed how marketers are using these tools to work smarter and faster. But one area we haven't talked about is data -- an exciting opportunity for marketers.
Joining me this week are two members of the Plus Company team – Kristin Wozniak, Global Lead of Customer Success and Michael Cohen, Global Chief Data & Analytics Officer. We’ll go beyond ChatGPT and Midjourney to examine how Data and generative AI can improve marketing business operations and increase ROI.
We'll talk about how we as marketers can leverage AI to better allocate targeted ad spends. We’ll define a composable CDP, and how it and data-centric AI will change the way Marketers work.
We’ll also try to imagine how the future with AI will look for Marketers, recognizing it's nearly impossible to predict the unpredictable world of AI.
Learn more about Chip War, the book Brett mentions: https://www.christophermiller.net/semiconductors-1
Learn more about the composable CDP:
https://a16z.com/2023/05/22/the-rise-of-composable-the-cdp/
from https://www.pluscompany.com/
Human+ Creativity: Artificial Intelligence has Changed the Game Part 2
12 JUL. 2023 · This week we return for the second part of our conversation centered around Artificial Intelligence– how it's transforming the marketing landscape, and what agencies and brands need to know in order to keep up with these rapidly evolving technologies.
Welcome to Part 2 of exploration of the role of AI in marketing on Partners in Possibility featuring special guests Jeff McDonald and Jason Harris.
Jason is the Co-Founder and CEO of the award-winning creative agency Mekanism, and host of the Soul and Science podcast.
Jeff is an AI thought leader, and the Director of Social Strategy at Mekanism. He's been named one to watch in this space by https://Ad-Age.com.
We’ll discuss how Chat GPT has democratized AI and become an accessible AI tool that anyone can use. The ease of use also lends itself to being able to work more efficiently individually and across teams. Speaking of teams-we also explore which department AI tools are destined to be a part of.
Learn more about Mekanism: https://mekanism.com/
Read Sprout Social’s interview with Jeff MacDonald: https://sproutsocial.com/insights/ai-social-media/
from https://www.pluscompany.com/
Happy 4th!
5 JUL. 2023 · Hope you had a great 4th of July! We’ll be back next week with Part 2 of our conversation about AI in the marketing landscape with Jason Harris and Jeff MacDonald!
Human+ Creativity: Artificial Intelligence has Changed the Game Part 1
28 JUN. 2023 · This week, we're talking all about Artificial Intelligence– how it's transforming the marketing landscape, and what agencies and brands need to know in order to keep up with these rapidly evolving technologies.
In Part 1 of our two-part exploration of the role of AI in marketing, To help us dive into and explore the new role of AI in marketing, Brett Marshond! speaks with Jeff McDonald and Jason Harris.
Helping us dive into and explore the new role of AI in marketing, are two guests: Jason Harris and Jeff MacDonald.
Jason is the Co-Founder and CEO of the award-winning creative agency Mekanism, and host of the Soul and Science podcast.
Jeff is an AI thought leader, and the Director of Social Strategy at Mekanism. He's been named one to watch in this space by Ad-Age.com.
We'll discuss why AI is such a big thing right now, and how Chat GPT made generative AI something anyone can use. We'll talk about how marketers should be using AI to work not only faster, but smarter. And we'll discuss whether or not AI is coming for your job.
Learn more about Mekanism: https://mekanism.com/
Read Sprout Social’s interview with Jeff MacDonald: https://sproutsocial.com/insights/ai-social-media/
from https://www.pluscompany.com/
Cheetle in Cheadle (ft. Jess Spaulding and Josh Budd)
21 JUN. 2023 · Fun fact: When you eat those amazing Cheetos, you’re left with a tasty souvenir: the orange dust on your fingers, which actually has a name: Cheetle. This episode is a conversation with two of the creative minds behind the award winning Cheetle in Cheadle campaign, Jess Spaulding, CMO at PepsiCo Foods Canada and Josh Budd, Chief Creative Officer at Citizen Relations.
In this conversation, Josh and Jess give us a peek behind the curtain and share all about how the Cheetle statue came to life and quickly became a viral sensation, attracting thousands of fans from all over. This award winning campaign generated significant coverage, and became a global phenomenon.
We discuss how their unique approach to this campaign allowed them to stand out from a crowded marketing field on this episode of Partners in Possibility.
Check Out The Cheetle in Cheadle:
- Sizzle reel: https://youtu.be/_aTOhzld1V0
- Cheeto’s Press Release:
https://www.fritolay.com/cheetos%C2%AE-proudly-unveils-a-statue-to-commemorate-cheetle-the-official-term-for-the-brands-orange-dust
-Jimmy Kimmel & Don Cheadle:
https://www.youtube.com/watch?v=82dyXsYsaPs
from https://www.pluscompany.com/
In an ever-changing world it’s all about staying connected, building connections, and seeing where the next collaboration takes a marketing campaign. From an initial brief to the follow-through, teamwork, and...
mostra más
In an ever-changing world it’s all about staying connected, building connections, and seeing where the next collaboration takes a marketing campaign. From an initial brief to the follow-through, teamwork, and final execution:
What paths are going to make a campaign’s success more than a possibility?
Join host Brett Marchand, CEO of Plus Company—an agency that networks marketing departments, creatives, and strategic consultancies— as he talks with other thought leaders about the right choices to make your clients’ next campaigns drive forward.
This…is Partners in Possibility.
From the Plus Company
mostra menos
What paths are going to make a campaign’s success more than a possibility?
Join host Brett Marchand, CEO of Plus Company—an agency that networks marketing departments, creatives, and strategic consultancies— as he talks with other thought leaders about the right choices to make your clients’ next campaigns drive forward.
This…is Partners in Possibility.
From the Plus Company
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