10 JUN. 2024 · In a captivating dialogue at the World Economic Forum 2024, Davos, https://theedinburghreporter.co.uk/2024/05/grammy-winner-will-i-am-to-lead-ai-discussion-at-edinburgh-tv-festival/, the visionary founder of Builder.ai, and the legendary musician and entrepreneur Will.i.am, came together to explore the transformative potential of artificial intelligence (AI) in the realm of music. Their insightful exchange shed light on the future of music creation, and consumption, and the profound impact of AI on the industry.  Sachin Duggal and Will.i.am delved into how AI is reshaping the creative process in music. Will.i.am, known for his innovative approach to music and technology, shared his perspective on the evolving role of AI as a collaborative tool for artists.