• How Spotify Forever Changed the Music Industry

    3 FEB. 2024 · This podcast chronicles the origin story of Spotify and how founders Daniel Ek and Martin Lorentzon overcame immense odds to launch the music streaming giant. Facing rampant industry piracy and reluctant record labels in the mid-2000s, Ek and Lorentzon persevered through technological and licensing challenges before refining the platform into a mainstream sensation that transformed how the world listens. The profile details Spotify’s rocky start and emergence as streaming’s revolutionary market leader against all expectations.
    12m 33s

This is the story of how Swedish entrepreneurs Daniel Ek and Martin Lorentzon founded music streaming service Spotify in 2006 to provide universal access to music and combat piracy by...

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This is the story of how Swedish entrepreneurs Daniel Ek and Martin Lorentzon founded music streaming service Spotify in 2006 to provide universal access to music and combat piracy by getting users to pay for subscriptions. It covers Spotify's early challenges in convincing skeptical music labels to license song rights during years of technology and user experience refinements before the service caught on with mainstream listeners and transformed the recording industry by proving the streaming model's viability.
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