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This is The FMCG Podcast. This is the show where we speak with the leaders of today. Live interviews with the UK’s most talented Marketing, Innovation and Sales experts and...
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This is The FMCG Podcast. This is the show where we speak with the leaders of today. Live interviews with the UK’s most talented Marketing, Innovation and Sales experts and Industry Insight leaders. Real conversations on all thing’s food and drink. Real stories on how to cope with the ups and downs of the fast paced FMCG sector, and advice on how to build and shape your career. You’ll be inspired to step out of your comfort zone, develop your leadership skills and make sure that you reach your full professional potential.
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6 ENE. 2023 · In this episode of The FMCG Podcast we speak with Jessica Harris-Voss, Sales Director at Dalston's Soda.
Jess has experience across multiple different categories of FMCG including Drinks, Healthy Snacks and Beauty with brands: Diageo, itsu & L'Oréal before joining Dalston's.
Now before we go any further, have you tried Dalston's? If not go grab a mixed case off their website right now - trust us you won't regret it.
We speak about all things Career Development, FMCG and Soft Drinks. Listen to find out more.
Did you know you can also watch on YouTube with video: https://www.youtube.com/watch?v=Qnug6AloMFU
8 DIC. 2022 · In this episode of The FMCG Podcast we're speaking with Louise Monk, Director at Popcorn Kitchen. We hear all about the story behind how Louise's career helped her set up Popcorn Kitchen, how they stand out from other brands with unique gifting options, and how understanding the manufacturing process & true cost of goods can help make you a better sales person. Watch the podcast to unlock these insights, or if you prefer to listen, check it out on Spotify and Apple Podcasts. Oh and if you're stuck for Christmas gift ideas, go grab a giant bottle off the website: https://popcornkitchen.co.uk/
Want to watch this podcast instead? Check out YouTube here:
21 NOV. 2022 · In this episode of The FMCG Podcast we speak with Gareth Turner, founder of Big Black Door marketing consultancy. Gareth has 25 years experience across Brand & Full Mix FMCG marketing with Heinekin, Arla and Weetabix.
Gareth highlights the importance of brand marketing, discusses why it is crucial to remember the businesses' "why" when developing brand strategy and outlines how to defend your marketing budget.
Gareth has created a link to share some of the stories spoke about in the podcast, check it out here: www.bigblackdoor.com/fmcg
Chapters:
0:00 Introduction
0:43 Gareth's Introduction
2:30 What Sets Brands Apart in the Current FMCG Market
5:47 Brands We Should Keep an Eye On
11:32 The Difference Between Brand Management Now & 5-10 Years Ago
15:55 Gareth's Experience Rotating Across Different Categories
21:30 How Big Brands Stand Out in a Market that is Disruptive
24:10 Gareths Advice for Marketing Managers
28:12 'Beanz and Bix' Marketing Campaign Secret
32:08 One Quality Every Great Marketeer Needs
33:29 Gareth's Socials
20 SEP. 2022 · In this episode of the FMCG Podcast we speak with Marcus Black, Joint Managing Director at Slingsby Gin and Intercontinental Brands. Watch to hear the story of how Marcus and his business partner Mike Carthy started the business, how they built a brand in alcoholic drinks as a premium gin spirit and what they've been up to with sports and lifestyle sponsorships including: The BMW PGA championships and Ascot Racecourse!
30 AGO. 2022 · In this episode of the FMCG podcast we're speaking with Jon Black, Head of Sales at Hall and Woodhouse. Jon has a breadth of experience across different categories of FMCG in both food & drink with the likes of: Pepsico, Kerry Foods, Bacardi, Mondelez and Roust before joining Hall & Woodhouse. We discuss all things beer including current category trends, new innovations, and how to stand out in the space.
8 AGO. 2022 · In this episode of The FMCG Podcast we speak with Adam Sopher, co-founder of Joe & Seph's Popcorn. Listen to this podcast if you want to know how:
- Joe & Sephs disrupted the snacking category creating their own premium subcategory within popcorn.
- How they continue revolutionising and pushing the space to the limit with constant innovation b manufacturing themselves.
- Landing listings within every cinema chain, multiple premium retailers & more big plans on the way?...
19 JUL. 2022 · In this episode we speak with Jayne Cunningham - packaging engineer for McCain Foods. Jayne has has fantastic exposure to packaging and sustainability starting her journey with Coveris UK as a product development manager before moving to McCain.
Jayne gives us insight into her role, what value it adds to the business and how it ties in together with other functions. She also goes through his favourite things about the role and some of the challenges she might face.
Check out the video to understand more about the life of a packaging engineer and hear Jayne's insights for anyone wanting to get into packaging in food!
22 JUN. 2022 · In this episode of the FMCG Podcast we speak with Nat Cooper - Senior Sales Specialist at Simply Roasted. Nat has a breadth of experience working with Food & Drink startups that have gone onto be very successful SME's previously working at Vitacoco and Doisy & Dam before joining Simply Roasted.
Make sure to watch until the end for a discovery code that'll get you 30% off your first Simply Roasted order!
27 ABR. 2022 · In this episode of The FMCG Podcast we speak with Ben Vear, General Manager EMEA at Minor Figures. Ben has experience working in both Blue-Chip and Start-up SME companies such as Mars, Bear Snacks, Emily's Crisps, Babease before joining Minor Figures as Commercial Director. He takes us through all things coffee, dairy alternative and sustainability.
7 ABR. 2022 · In this episode of The FMCG Podcast we speak with Joel Barlow who is a Category Marketing Leader. with a wide range of experience across branded and private label chilled products. He takes us through his experience, what it takes to be a successful Category Manager and how Category Marketing can add value to any food & drink business. Watch the podcast here, or if you'd prefer to listen, you can on both Apple Podcasts and Spotify.
This is The FMCG Podcast. This is the show where we speak with the leaders of today. Live interviews with the UK’s most talented Marketing, Innovation and Sales experts and...
mostra más
This is The FMCG Podcast. This is the show where we speak with the leaders of today. Live interviews with the UK’s most talented Marketing, Innovation and Sales experts and Industry Insight leaders. Real conversations on all thing’s food and drink. Real stories on how to cope with the ups and downs of the fast paced FMCG sector, and advice on how to build and shape your career. You’ll be inspired to step out of your comfort zone, develop your leadership skills and make sure that you reach your full professional potential.
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Información
| Autor | Consumer Hub |
| Organización | Consumer Hub |
| Categorías | Profesiones |
| Página web | - |
| harry@consumerhub.uk |
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