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Welcome to The Frictionless Experience, the podcast where we lay waste to digital friction. This podcast is for leaders who want more out of their existing online presence. Join us...
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Welcome to The Frictionless Experience, the podcast where we lay waste to digital friction. This podcast is for leaders who want more out of their existing online presence. Join us for conversations with innovative leaders and industry experts who refuse to settle for mediocrity in the digital realm! Get ready for practical wisdom that will transform your user's experience and help you drive maximum customer loyalty and revenue from your website and mobile app. If you're seeking advice and strategies that could only come from a community of digital experience savants, then you’ve come to the right place.
Welcome to The Frictionless Experience!
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Welcome to The Frictionless Experience!
18 NOV. 2024 · What does it really take to be a good digital product manager?
In this episode, https://www.linkedin.com/in/npaladino/ and https://www.linkedin.com/in/chuckmoxley/ tackle the biggest myths in product management, from the misconception that “the customer is always right” to the idea that product managers are just technical taskmasters. They chat about why making data-driven decisions, understanding customer actions, and collaborating across teams are crucial to creating seamless digital experiences.
In this episode:
- Breaking down common myths about product management
- Why successful product managers are often “wrong”
- How product managers balance data, intuition, and customer insights
11 NOV. 2024 · How did Rainbow Shops cut lost package rates by 75% and boost their mobile checkout experience? It was easier than you’d think!
In this episode, https://www.linkedin.com/in/npaladino/ and https://www.linkedin.com/in/chuckmoxley/ chat with https://www.linkedin.com/in/davidcost/, VP of Digital and E-Commerce at Rainbow Shops, about how optimizing mobile checkout and shipping options has dramatically improved their customer experience. Discover how Rainbow Shops leverages Shopify and ShopPay to streamline the buying process, and the creative solutions they’ve implemented to reduce lost packages and drive sales.
In this episode:
- How Rainbow Shops reduced lost packages by 75% with a smart shipping strategy.
- The impact of Shopify’s Shop Pay on improving mobile checkout and conversion rates.
- Why offering seamless omni-channel options like ship-to-store drives customer loyalty.
Want more tips and strategies to create frictionless user experiences? https://www.thefrictionlessexperience.com/frictionless/
28 OCT. 2024 · Is your team sabotaging your customer experience without even knowing it?
In this episode of The Frictionless Experience, co-hosts Chuck Moxley and Nick Paladino are joined by https://www.linkedin.com/in/angesingh/, VP of Customer Experience at https://www.petco.com/shop/en/petcostore. With experience from top retailers like Home Depot and Sephora, Angel shares how team structure and internal collaboration play a critical role in delivering frictionless customer experiences.
In this episode:
- Align your teams for seamless customer experiences: Align all departments, from marketing to technology, toward the same customer-centric goals to eliminate silos
- Leverage data for personalization: The key to a truly personalized experience lies in how well you know your customers. Start with unified data across all channels and teams
- Embrace AI as a helpful tool, not a replacement: AI can enhance customer experiences, but it's most effective when used in collaboration with human expertise to create hyper-personalized interactions
14 OCT. 2024 · How can technology turn gifting from a chore into a joyful experience for both the giver and receiver?
In this episode, https://www.linkedin.com/in/npaladino/ and https://www.linkedin.com/in/chuckmoxley/ discuss the world of gifting with https://www.linkedin.com/in/halsiegel/, Vice President of Digital Product and UX at 1-800-Flowers. Hal shares how the company uses personalization, innovation, and thoughtful UX design to enhance customer experiences and navigate the unique challenges of gifting to ensure that every gift feels special and timely.
In this Episode:
- Increase engagement without hurting conversion rates by adding optional, thoughtful questions during checkout, like asking about the recipient’s relationship.
- Simplify communication to reduce information overload for customers making last-minute purchases. Skip unnecessary details to improve UX and decrease exit rates.
- Build trust through transparency about delivery timelines and gift presentation to reduce customer anxiety and improve overall satisfaction.
- Add intentional friction where it adds value. Sometimes adding steps (like in checkout) can actually improve the experience because customers want to be thoughtful when giving gifts aka they want to slow down, not speed up like they’d normally prefer in typical e-commerce purchases.
30 SEP. 2024 · Is your website's speed really serving your customers, or could it be costing you more than you think?
In this episode, https://www.linkedin.com/in/npaladino/ and https://www.linkedin.com/in/chuckmoxley/ discuss the complexities of website performance, challenging the long-standing “2-second rule” for website speed. They explore how context, customer expectations, and stability are critical in optimizing your site for the best user experience.
Discussed in this Episode:
- Prioritize Speed Where It Matters Most: Identify which parts of your website require the fastest load times by understanding the specific needs of your customer journeys.
- Balance Speed with Stability: Ensure that increasing your site’s speed doesn’t compromise its reliability; a faster but unstable site can frustrate users more than a slightly slower, dependable one.
- Align Speed with Customer Expectations: Tailor your site’s performance to meet the expectations of your target audience, considering factors like demographics and the nature of their interactions with your brand.
- Implement Conversion Rate Curves: Start measuring and analyzing conversion rate curves for different pages and user segments on your website so that you can identify where speed improvements will have the most significant impact on your specific customer journeys.
- Develop an Audience Segmentation Strategy: Develop a strategy to segment your audience based on factors like new vs. returning customers, device types, and user intent. Use this segmentation to tailor your performance optimization efforts, focusing on the most critical areas for each group.
16 SEP. 2024 · How can mastering Core Web Vitals give your website a competitive edge?
In this episode, https://www.linkedin.com/in/npaladino/ and https://www.linkedin.com/in/chuckmoxley/ chat with https://www.linkedin.com/in/tunetheweb/?originalSubdomain=ie, a web performance developer advocate on Google Chrome, about Core Web Vitals. Barry shares insider insights, dispels common misconceptions, and offers practical advice for improving your website's Core Web Vitals.
In this episode:
- Why prioritize improving your Core Web Vitals: Focusing on metrics can directly boost user satisfaction and conversion rates. Even small improvements (like moving LCP from 3 seconds to 2.8 seconds) can have a meaningful impact due to user breakpoints at scale.
- How to benchmark your site’s performance against competitors: Use tools like CrUX (Chrome User Experience Report) to identify areas of improvement and address performance issues. that might be causing user drop-off.
- When to focus on field data over lab data: Understand the value of using real-world data from actual users to make informed decisions about site performance improvements.
3 SEP. 2024 · In this episode, Chuck Moxley and Nick Paladino chat with Dr. https://www.linkedin.com/in/dr-tina-manoharan-123707/?originalSubdomain=de, former VP and Global Leader of Data/AI & Digital Innovation at https://www.usa.philips.com/.
Dr. Manoharan shares her expertise on the potential of AI in healthcare, especially in co-creation and integration into clinical workflows. She offers valuable insights on overcoming challenges in AI adoption, from addressing clinician concerns to understanding complex global regulations. Dr. Manoharan's patient-centric approach to AI development provides a compelling vision for the future of healthcare tech.
Listeners will learn:
- How co-creation with healthcare professionals reduces friction in AI adoption by ensuring digital solutions fit seamlessly into existing clinical workflows
- Strategies for overcoming resistance to AI in healthcare by proving its value in augmenting, not replacing, clinical expertise
- The importance of a robust data strategy that starts with understanding clinical needs rather than available data sets
26 AGO. 2024 · When done right, AI can make customer service more efficient. When done wrong, it can degrade trust and cause privacy concerns. So how can companies find the balance?
In this episode of The Frictionless Experience, https://www.linkedin.com/in/npaladino/ and https://www.linkedin.com/in/chuckmoxley/ dive into the future of customer service with https://www.linkedin.com/in/noopurbakshi/, former Senior Director of Product Management at Hewlett Packard Enterprise. Noopur shares how mixing AI smarts with human heart, tackling ethics head-on, and nailing data quality can take customer experience to the next level.
Listeners will learn:
- How to identify when human interaction is necessary in AI-driven customer service.
- The ethical and legal implications of deploying AI in digital experiences.
- Ways to use AI for personalization without crossing into "creepy" territory
19 AGO. 2024 · AI is set to revolutionize the way digital products are managed, from enhancing efficiency to potentially replacing certain aspects of the job.
In this episode, we explore the evolving landscape of artificial intelligence and its transformative impact on digital product management and digital experiences.
Nick and Chuck delve into the overuse and misunderstandings of AI in marketing while contrasting it with emerging technologies like Gemini, Facebook's Llama, and CoPilot.
Listeners will learn:
- Which aspects of product management that are most likely to be automated by AI. And which aren’t.
- Strategies for product managers to leverage AI effectively without losing the human touch.
- Predictions on how the product management landscape will evolve in the next decade.
This episode also kicks off our new mini-series on AI, discussing its benefits, limitations, and the soft versus hard skills essential for future product managers. Watch for interviews with leaders in using AI in digital product development in coming weeks.
Resources from the episode:
https://www.campaignlive.com/article/turkeys-dont-vote-christmas-martin-sorrell-fate-ag[%E2%80%A6]65404?DCMP=EMC-CONTheCampaignFix&bulletin=the-campaign-fix&ref=thefrictionlessexperience.com
https://www.lennysnewsletter.com/p/how-ai-will-impact-product-management?utm_source=post-email-title&publication_id=10845&post_id=143204698&utm_campaign=email-post-title&isFreemail=true&r=2tddre&triedRedirect=true
5 AGO. 2024 · In this episode, we explore essential tactics for navigating the busiest shopping days of the year—Black Friday and Cyber Monday. https://www.linkedin.com/in/ellerywomack/, senior director of engineering athttps://edg.io/, and our very own https://www.linkedin.com/in/npaladino/share their insights on eliminating digital friction and optimizing e-commerce platforms to handle increased traffic and conversions. You'll hear about real-world challenges and the innovative solutions used to address them, preparing you to transform your holiday sales strategy.
Listeners Will Learn:
- How to prioritize site improvements for maximum BFCM impact
- Strategies for balancing site speed with great digital experiences that convert
- How to leverage data to make informed decisions and prioritize site and app improvements
- Tips for year-round preparation and handling expected and unexpected traffic spikes
Connect with Ellery on LinkedIn:
- Ellery Womack:https://www.linkedin.com/in/ellerywomack/
Connect with us on LinkedIn:
- Chuck Moxley: https://www.linkedin.com/in/chuckmoxley/
- Nick Paladino: https://www.linkedin.com/in/npaladino/
Welcome to The Frictionless Experience, the podcast where we lay waste to digital friction. This podcast is for leaders who want more out of their existing online presence. Join us...
mostra más
Welcome to The Frictionless Experience, the podcast where we lay waste to digital friction. This podcast is for leaders who want more out of their existing online presence. Join us for conversations with innovative leaders and industry experts who refuse to settle for mediocrity in the digital realm! Get ready for practical wisdom that will transform your user's experience and help you drive maximum customer loyalty and revenue from your website and mobile app. If you're seeking advice and strategies that could only come from a community of digital experience savants, then you’ve come to the right place.
Welcome to The Frictionless Experience!
mostra menos
Welcome to The Frictionless Experience!
Información
| Autor | Jean Louise O'Sullivan |
| Organización | Sweet Fish |
| Categorías | Noticias tecnológicas , Marketing , Ciencias sociales |
| Página web | - |
| marketingops@bluetriangle.com |
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