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The Scott King Show is a weekly show featuring CMOs and marketing leaders talking about technology, tools, growth hacking and content marketing. Subscribe and listen in to how these folks...
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The Scott King Show is a weekly show featuring CMOs and marketing leaders talking about technology, tools, growth hacking and content marketing. Subscribe and listen in to how these folks are building brands, attracting customers and breaking through all of the digital noise.
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The Scott King Show
The Scott King Show
How to Find Your Next Great Idea – Dave Birss
14 MAR. 2019 · Dave Birss spent the majority of his career in the world of advertising, both as a copywriter and an art director. He ended up leading the creative departments of some of London s biggest and best agencies. This experience led to him writing more, philanthropy and video production. Dave s latest book, "How To Get To Great [...]
How to Find Your Next Great Idea – Dave Birss
14 MAR. 2019 · Dave Birss spent the majority of his career in the world of advertising, both as a copywriter and an art director. He ended up leading the creative departments of some of London’s biggest and best agencies. This experience led to him writing more, philanthropy and video production.
Dave’s latest book, "How To Get To Great Ideas", proposes a new theory of creativity. It explores what makes some individuals more creatively productive and shows how businesses can encourage creative thinking in the workplace.
In this episode, Dave talks to me about how to find great ideas and why most people look in the wrong places.
Enjoy, and be sure to download a copy of Dave's prerelease book "Out of My Mind."
Questions During the Podcast
* You dedicated your book to everyone that has felt like an outsider, what is that about?* Why do employees continuously conform?* How far outside of the norm do people need to look for new ideas?* What are great ideas?* Is there such a thing as a new idea or just reuse of an old one?* I liked the part of the book about Heimo Hammer and how he asks for inspiration through everyday observations. He is crowdsourcing great ideas. Why don’t other companies do this instead of suck the life out of employees and force them in to open office spaces?* Garbage in Garbage out is an analogy for so many things. How does this relate to ideas?* How can employees broaden their view and potential inputs?* Who or what do you listen to or read to get your great ideas?* If you didn’t have any responsibilities at home or work next week what would you do with your time?
Contact Dave
* Free Book Offer: https://davebirss.com/scottking* Twitter: @davebirss
How to Formulate a Better Story – Carla Johnson
7 MAR. 2019 · Carla Johnson is a world-renowned storyteller. Over the last two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action. In this episode, Carla provides several successful examples of B2B companies using interesting formats and methods to tell better stories. She describes in great [...]
How to Formulate a Better Story – Carla Johnson
7 MAR. 2019 · Carla Johnson is a world-renowned storyteller. Over the last two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action.
In this episode, Carla provides several successful examples of B2B companies using interesting formats and methods to tell better stories. She describes in great detail how Emerson and Lincoln Electric have taken seemingly boring products and transformed them to create heroes.
Carla then provides her formula she uses to structure better stories. She uses the same structure that Pixar uses to create hits like Cars, Toy Story and WALL-E.
Once upon a time there was ___. Every day, ___. Until one day ___. Because of that, ___. Until finally ___.
"Once upon a time," sets up the context for the hero.
"And, every day" defines the every day life of the potential hero.
"Until one day," adds conflict and tension to the story that the hero must overcome.
"Because of that," describes the action or change the hero implements in order to change the outcome.
"Until finally" describes the outcome and victory.
Questions During Podcast
* Why the focus on Storytelling?* Any specific brands that are telling good stories? Who tells a better story?* Do you follow a certain structure or formula to tell stories?* How can we stand out from the competition through the art of Storytelling?* Where can we look for new innovative ideas?* What is the story your friends ask you to repeat?* Who or what do you listen to or read to get inspiration?* If you didn’t have any responsibilities at home or work next week what would you do with your time?
Links and Mentions
* Kathy Button Bell* Emerson* Lincoln Electric* Craig Coffey* Arc Magazine* Nick Offerman* Jessi Combs* Buzzfeed lays of 15% of its employees* TED – The Clues to a Great Story* Tim Washer is the creator of Cisco’s ‘The Perfect Gift for Valentine’s Day’* Podcast – Curious Minds
Contact Carla
* carlajohnson.co*
Working Smart – Dave King
28 FEB. 2019 · Dave King is head of global marketing at Asana. He dedicates his time demonstrating why Asana is the best way to manage projects and tasks. He monitors Asana s brand and leads growth to build the Asana community. Previously, Dave led the marketing teams at Percolate, Highfive, and Salesforce Community Cloud. Dave holds a B.S. from [...]
Working Smart – Dave King
28 FEB. 2019 · Dave King is head of global marketing at Asana. He dedicates his time demonstrating why Asana is the best way to manage projects and tasks. He monitors Asana’s brand and leads growth to build the Asana community. Previously, Dave led the marketing teams at Percolate, Highfive, and Salesforce Community Cloud. Dave holds a B.S. from Duke University, in Psychology and Cognitive Science and an MBA from the Stanford Graduate School of Business.
The average knowledge worker spends 60% of their day coordinating their work.
In this episode, Dave explains the waste many marketing departments produce and how working smart produces better results. He touches on the rise of the growth hacker and how metrics derived from these process experts improve marketing channels. Dave then provides insight on how removing "work about work" increases time to produce creative that will ultimately drive your business.
Questions During Podcast
* What is Asana?* Why do people use Asana?* Are many of your customers marketing teams?* You’re launching a new product for marketing teams. Can you tell me more?* What problem does it solve for marketers today, and how does this fit in with all the tools that marketers already have available to them?* How do you anticipate companies / customers using the product?* Who or what do you listen to or read to get inspiration?* What do people ask your advice on?* If you didn’t have any responsibilities at home or work next week what would you do with your time?
Links and Mentions
* Scott Brinker's MarTech stack* Podcast – Hardcore History by Dan Carlin* Walter Isaacson* Measure What Matters – John Doerr* TED – Why the secret to success is setting the right goals* Free Asana Trial
Contact Dave
* Website: Asana.com* LinkedIn: Dave King* Twitter: @dbkinger
You Think You Know but You Don't – Lauren Waldman
21 FEB. 2019 · Lauren Waldman is The Learning Pirate. Lauren is revolutionizing organizational learning. She s a board certified training and development professional. She has spoken all over the world helping businesses and knowledge workers rediscover the power and pleasure of learning. Lauren and I talk about how we are taught and how that is different from the way [...]
You Think You Know but You Don't – Lauren Waldman
21 FEB. 2019 · Lauren Waldman is The Learning Pirate. Lauren is revolutionizing organizational learning. She’s a board certified training and development professional. She has spoken all over the world helping businesses and knowledge workers rediscover the power and pleasure of learning.
Lauren and I talk about how we are taught and how that is different from the way we learn. She speaks on information recall and how you think you know information but you don't. Lauren then talks about the patterns and limits we impose on ourselves and how to engage employees and customers.
The best way to engage an employee is to engage a human. [Click to Tweet]
Chasing your curiosity will drive your continuous learning. [Click to Tweet]
Questions During Podcast
* You speak about neuroscience and learning. It seems this is a different view on traditional learning. Why is it different?* When you state technology, what do you mean?* How long is the feedback loop on changing the way we are taught?* Are Montessori schools ahead of the curve?* Why aren’t we taught how to concentrate or how to learn?* Do you have a story of when you witnessed an amazing transformation? What was it? Can it be repeated with others?* When people seek help, how do they come to the realization?* What are some things we can do to upgrade ourselves?* What are some things we all can do to become better students?* Who or what do you listen to or read to get inspiration?* Where does your curiosity take you?* If you didn’t have any responsibilities at home or work next week what would you do with your time?
Links and Mentions
* Dr. Eric Kandel* Phantoms in the Brain: Probing the Mysteries of the Human Mind – V. S. Ramachandran
Contact Lauren
* learningpirate.com* Lauren on LinkedIn* Instagram
The Content Bullseye – Jay Gibb
7 FEB. 2019 · Jay Gibb is the founder and CEO of B2B SaaS company CloudSponge. At CloudSponge, Jay and his teams help thousands of businesses drive growth by enabling users to create recipient lists directly from their address books without leaving your website. In this episode, Jay talks with me about the most important content marketing piece – the [...]
The Content Bullseye – Jay Gibb
7 FEB. 2019 · Jay Gibb is the founder and CEO of B2B SaaS company CloudSponge. At CloudSponge, Jay and his teams help thousands of businesses drive growth by enabling users to create recipient lists directly from their address books without leaving your website.
In this episode, Jay talks with me about the most important content marketing piece – the case study. Jay also describes another marketing piece he calls a "tear down." Tear downs are user videos his product management teams use to show UI experiences.
Questions During Podcast
* What is CloudSponge?* How do you compete with the social media platforms like Facebook?* Who is your typical customer and what is their challenge?* What do you consider the biggest challenge for your marketers?* When did you realize your content strategy needed to be refocused?* Where do you redirect users landing on all of your deleted articles?* What is the ultimate piece of content?* Do you have a formula you use to obtain a case study?* What is the "Tear down?"* Who or what do you listen to or read to get inspiration?* If you didn’t have any responsibilities at home or work next week what would you do with your time?* Closing thoughts?
Links and Mentions
* CloudSponge* Facebook* Punchbowl* Greenvelope* Stitch Fix* Castro* Podcast – Startups For The Rest Of Us* Podcast – Drift – Seeking Wisdom* Podcast – Fixed That for You
Contact Jay
* Website: CloudSponge.com* Jay on LinkedIn
The Scott King Show is a weekly show featuring CMOs and marketing leaders talking about technology, tools, growth hacking and content marketing. Subscribe and listen in to how these folks...
mostra más
The Scott King Show is a weekly show featuring CMOs and marketing leaders talking about technology, tools, growth hacking and content marketing. Subscribe and listen in to how these folks are building brands, attracting customers and breaking through all of the digital noise.
mostra menos
Información
| Autor | Scott King |
| Categorías | Marketing |
| Página web | - |
| scott@thescottking.com |
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