29 JUL. 2022 · You don’t change your life by focusing on the finishing line. You change your life by beginning with small steps. Satva Biotech’s NRoute addresses the lag between the availability of path breaking and revolutionary products in the areas of Energy, Health and Nutrition in the western world, and their entry into India, by inculcating atomic/tiny habits. An atomic habit is a regular practice or routine that is not only small and easy to do but is also the source of incredible power; a component of the system of compound growth. As a brand we help them commence on the journey of switching to a healthier life. Doing tiny little things like a scoop of protein a day or a pill of benevolent natural heart friendly extract can lead to big positive changes. As a brand, NRoute is not talking about pushing limits. It is about making them believe that they are in control of their life one daily ritual at a time.