In this episode I talk to Dr. Jesse Fox about her research into how we identify with our video game avatars, how that affects how we play, and how it may affect what we take away from games. Specifically, we review a paper entitled "Playing for Love In a Romantic Video Game: Avatar Identification, Parasocial Relationships, and Chinese Women's Romantic Beliefs" and another study looking at how customizing avatars' appearances can make them more or less persuasive.