Iren Rainey, the mastermind behind the Iren Rainey School of Basketball, is often called the "Human Potential Engineer." He shares his journey from professional basketball to becoming a mentor and coach for both aspiring and current NBA athletes. Through his innovative approach that combines psychological and physical training, Iren helps athletes achieve the best versions of themselves.
 
In this episode:
- Discover Iren’s inspiring story and the pivotal moments that guided him towards a career in human development.
- Learn about the unique ways Iren connects with his players on a psychological level before even stepping on the court.
- Explore the importance of mindset, daily habits, and aligning actions with desired outcomes, especially for high performers in sports and business.
- Delve into the concept of identity and overcoming life’s adversities to reach your full potential.

Connect with Iren:  https://www.instagram.com/irenrainey

Connect with Chelsea and Donovan:
Website: www.ethoseffectpodcast.com
Instagram: https://www.instagram.com/ethoseffectpodcast/
Chelsea: https://www.linkedin.com/in/chelsea-whalley-8508a192/
Donovan: https://www.linkedin.com/in/donovanryckis/

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