Francesco is a successful entrepreneur and investor in sustainability and crypto finance solutions. After 15 years in P&G working as finance leader, in 2018 he has launched Swiss Crypto Advisors, a world class platform for blockchain & crypto projects, and REBO Bottle, the first bottle that cleans the planet as you drink.

During the talk, Francesco has shared some insightful examples on how being “right” per se is often overrated, while being “right” at the “right” time is key. In his experience he has seen how successful venture are always led by people who are comfortable to be “wrong” (for a while) till when the “right” time arrives. As in every talk, we have asked Francesco to share 3 actionable take-outs on how to create actionable business stories and he told us the ONE SINGLE FACTOR that beats everything… don’t miss it.

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