Boomplay, a Chinese-owned music streaming platform for African artists and songs, has launched in Côte d’Ivoire.
Boomplay Côte d’Ivoire General Manager, Paola Audrey Ndengue, says Boomplay is committed to contributing to the dynamism of the Ivorian music industry’.
With the launch of Boomplay, Ivorian artists now have access to 70 million active users on a platform where they’ll be paid per stream/purchase.
The company has a freemium model similar to YouTube where users can play music for free but with ad intermissions, or pay for an ad-free version.