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We had Root & Associates, a market research firm that specializes in the automotive industry, study the effects of digital retailing and guided shopping in the car purchase process. What it comes down to is this: To realize digital retailing's full potential, you need to pair it with messaging assistance. Come see what we uncovered in these in-depth, in-person interviews and a survey of 1,000+ car buyers and shoppers.

Key takeaways include:
  • How to help more people complete the digital retailing process you set up.
  • Why it's so important to think about who answers your car shoppers when they chat or text.
  • How to use this information for a competitive edge.
  • Statistics from qualitative and quantitative research about digital retailing and messaging.
Presenters: Denise Chudy, Therese Aleman, LivePerson Automotive
We had Root & Associates, a market research firm that specializes in the automotive industry, study the effects of digital retailing and guided shopping in the car purchase process. What it comes down to is this: To realize digital retailing's full potential, you need to pair it with messaging assistance. Come see what we uncovered in these in-depth, in-person interviews and a survey of 1,000+ car buyers and shoppers. Key takeaways include: How to help more people complete the digital retailing process you set up. Why it's so important to think about who answers your car shoppers when they chat or text. How to use this information for a competitive edge. Statistics from qualitative and quantitative research about digital retailing and messaging. Presenters: Denise Chudy, Therese Aleman, LivePerson Automotive leer más leer menos

hace 2 meses #automotive, #bdc, #chat, #cx, #dealership, #digital, #drivingsales, #ecommerce, #liveperson, #messaging, #retailing, #sales, #text