Today’s episode features the audio from video #2 in the 100 Leads in 5 Days training series.

In today’s training video we’re diving deep into the language that our ideal client is using.

Bottom line:

Our words MATTER. Not only can our words impact others in BIG ways, but for our potential clients, they are crucial to helping them understand what we do and how we can serve them.

You guys, this is really friggin' important! Not only to make the strategy I’m going to share with you later in the week actually work, but for marketing in general. We have to let our potential clients know that we actually do get them. We see them. We understand them. And we can help them, no matter how far down the rabbit hole they may be.

And while this work may seem tedious or unimportant or labor intensive, this work needs to be done.

CONNECT WITH ME:

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To read the blog post that accompanies this episode head to: www.allisonhardy.com/blog1/episode141

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Music courtesy of www.bensound.com