Have you ever found that an unexpected combination of skills impacts the way you see things? Today’s guest is one of the most popular SEO podcast hosts: Dan Shure and he has an interesting story to tell about how his music background has made him a more empathetic digital marketer and how he uses his right and left brain skills to sell through his digital marketing recommendations.In this interview, Dan talks about how he’s been able to spend the extra time building and maintaining client relationships and how that’s completely changed how effective he has been as an SEO consultant. "The big thing I find with SEO is you can take five totally different strategies, but as long as they're executed with conviction, and with consistency, they'll almost all succeed in their own way" ~Dan ShureDan is an SEO consultant and co-owner of Evolving SEO with his wife Sarah. As a consultant, he has helped companies like WGBH (Boston’s NPR), Harvard Business Review, PBS FRONTLINE and more achieve success with SEO. His popular, entirely self-produced SEO Podcast Experts on the Wire has amassed over 600,000 downloads since launching in 2016. Dan’s SEO quotes, articles & interviews have appeared in publications such as The New York Times, The Next Web, Drift.com, Moz, and Entrepreneurs on Fire.Key Takeaways: How to discover the keywords that work for youHow to have a killer SEO strategy, even if you’re not tech-savvyHow to turn your meetings into valuable training material within the companyConnect with Dan ShureCheck out his websiteFollow him on Twitter and LinkedInListen to his podcastThank you for listening!If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career you should subscribe! We’d also love it if you’d share the podcasts you like and leave comments about your experience.