14 JUL. 2021 · Become an in-house change agent. Learn from Christina Del Villar around how to build influence across your organization in this episode of Digital Marketing Victories podcast.About this episodeIn this episode of Digital Marketing Victories, Katherine and Jim celebrate the wins of Christina Del Villar, Founder and Chief Marketing Strategist at Christina Del Villar LLC. In this interview, Christina would share her funny stories of mistakes and triumphs in the B2B marketing world and how to build marketing's influence across the organization, which is particularly important in the current climate, considering the economy and budget cuts. “We need to spend the time to market ourselves internally so that we can have more influence, be more recognized, to be able to showcase what we're doing, and therefore get the resources we need to continue on with the programs and the trajectory we're looking at." - Christina Del VillarWith a successful 25 year B2B marketing career, including digital marketing, Christina shares her marketing touch point philosophy, which she developed over her career as she struggled in meetings and boardrooms to explain the value of marketing's contributions across other departments and leaders at the organization.Key TakeawaysHow to leverage the G.R.I.T. Marketing Method to gain influence.How to be successful as an in-house catalyst for digital marketing change.How to grow your own career and your ability to influence your audience.How to develop a plan to boost revenue growth and, equally importantly, to be recognized as a catalyst.How to develop a Map of Influence that identifies all the ways you can make an impact.How to become a thought leader and rock star for all-things strategy, revenue and marketing related for your company and beyond.Christina’s acronym: G.R.I.T.: Go to Market, RPM (repeatable, predictable, measurable), Intention, and Tools to sum it all up.)Connect with Christina del VillarCheck out her websiteFollow her on TwitterConnect with Christina on LinkedInLinks mentionedChristina’s book : SWAY: GRIT Marketing Method to Gain Influence & Drive Corporate Strategy OracleAutodeskUdacityInterview with Kathleen BoothSlackDellDreamforceBill.comThank you for listening! If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. 

21 ABR. 2021 · Create a plan to increase your executive presence and become a more effective SEO consultant with Tom Critchlow from SEO MBA. Key Takeaways: Tom unpacks:How to kickstart a project with an organization to create and build momentumHelp the client’s marketers (who are often in the weeds) communicate with the C-suiteHow to generate momentum for your ideas and how to build relationships that will aid in work getting done at that client.Tom also provides insights into how he structures his strategic consulting engagements for iterative work (vs deliverables) as a method to keep the momentum going. We also discuss his upcoming book tentatively called, The Strategic Independent - currently free to read on his website at tomcritchlow.com.Finally, he walks us (independent digital marketing consultants) through how to create a plan for success focused around this singular question:Tom Critchlow has a decade of experience in digital media, leadership, and growth. He is a strategic advisor and consultant for leaders who are seeking to gain clarity about their strategy and develop new initiatives. He previously worked at Google’s Creative Lab and Distilled prior to starting his own consultancy. He works with a handful of clients every year and typically works with clients for extended periods. Clients include The New York Times, Google, Dotdash, Gartner, Etsy, and Seatgeek. With his SEO MBA project, he helps knowledgeable SEO professionals to gain confidence and uplevel their careers with executive presence. Connect with Tom CritchlowCheck out his websiteFollow him on TwitterLearn more about SEO MBALinks mentionedThis Smashing Magazine article about Page SpeedHow Complex Systems FailTom’s book chapters available at Strategic IndependentA tweet with an algorithmic cover design to enjoyOur previous episodes with Dan Shure from Experts On The Wire and Janet Driscoll Miller from Marketing Mojo

8 MAR. 2021

8 MAR. 2021 · Learn how you can increase your communication skills and become more effective at persuading others with Brenden Kumarasamy from MasterTalk.Key Takeaways: Learn how you can work on your communication skills to become more successful at persuading others.Hear about how becoming a better communicator can elevate your personal brand.How, as an introvert, can you easily earn confidence in public speaking and storytelling?Get tips for switching up your communication style to be more effective on video calls during this age of social distancing and Zoom meetings. Links Mentioned:Check out the Networking platform HiRightNow. Public speakers like Brené Brown, Gary Vaynerchuck, and Seth Godin.

8 FEB. 2021 · Learn how to create a data driven culture and internal processes by using data to persuade others with Janet Driscoll Miller from MarketingMojo. Key Takeaways: How to create and foster a data-driven mindset and framework that will make your digital marketing campaigns more successful.How to evaluate new marketing team members that might have the DNA to be successful in digital marketing.Tips for integrating the marketing and sales efforts at your organization or client’s organization. Her tips for getting her strategies implemented when it involves IT departments. 

7 DIC. 2020 · Learn more about how to target the Latinx Community with Javier Von Westphalen from Emergent Element.Key Takeaways: What is the most common mistake in global brands when targeting different cultures?We’ll talk about how you create a plan to understand, connect, and engage with a different cultural community in the long term.How you determine the searcher’s intent (for an SEO project) when the searcher might *not* be your end target audience. How to use WhatsApp as a channel with Latinx Market and how to successfully engage using that channel.  Resources MentionedFind useful Latinx research resources at Hispanic Pew, Nielsen, and eMarketer.

9 OCT. 2020 · Today we’re exploring how Lori Sullivan integrates creativity, team collaboration, and data-driven strategies to attract quality leads that turn into revenue at Fleetio, an outstanding software for fleet management. "Our website is our most important asset. If we don’t understand the experience visitors are having, we won’t understand the pathways we should be providing for conversion" ~ Lori SullivanLori Sullivan is a professional superstar leading the marketing team of the ever-growing brand Fleetio for remote fleet management in more than 80 countries around the world. During the past 5 years, Lori has dedicated her career to building a groundbreaking brand to turn global thanks to her insightful techniques. . Key Takeaways: How to track the lifecycle of an idea and vet it’s potential success before implementing.Why you should always track how those ideas drive ROI.  How important is to have an Ideal Customer Profile (ICP) to organize your strategy.How content marketing can shift interest in your brand.Connect with Lori SullivanCheck out Fleetio contentConnect with her on Twitter and  LinkedInLinks MentionedTake a look to FullStory for visitor behavior analyticsMixpanel product analytics for conversionFind more about Asana for project managementGet to know  Slack as a communication channelThank you for listening! If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career you should subscribe! We’d also love it if you’d share the podcasts you like and leave comments about your experience. 

8 OCT. 2020 · I met John on a panel at the Voice Summit a few years back and was impressed by not only his SEO knowledge (he has picked up a few industry awards) but also the soft skills that he has picked up along the way. In this episode, he shares his insights around how to keep an agency team in sync with each other AND the client to deliver results.  He also digs into the psychological part of SEO - understanding and speaking to the emotions involved in trying to convince clients to implement SEO improvements:"The clients that are most successful, are energized by keeping it positive. You have to celebrate the victories, you have to note where we have gotten something done." ~ John MorabitoA marketer, speaker, and blogger with over 8 years of experience in SEO, PPC, and other digital marketing channels, John Morabito is a fast achiever leading the Stella Rising team with several nominations and awards, including a win from Search Engine Land Awards for best SEO Agency in 2018.Here are the episode’s key takeaways: How soft skills and team leadership are essential to leading an SEO team and getting the client to implement your recommendations. How the connection and synergy between the team and client can drive true organizational change and SEO success.Why focusing KPIs are essential to driving change and he talks through how to set them even if you’re not working on an eCommerce site. Connect with John MorabitoCheck out Stella Rising websiteFollow him on Twitter and LinkedIn Links mentionedAsana to keep your client projects organized.URL Inspect Tool in Google Search Console to ask Google to -recrawl your URLs.Thank you for listening! If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career you should subscribe! We’d also love it if you’d share the podcasts you like and leave comments about your experience. 

7 OCT. 2020 · Have you ever found that an unexpected combination of skills impacts the way you see things? Today’s guest is one of the most popular SEO podcast hosts: Dan Shure and he has an interesting story to tell about how his music background has made him a more empathetic digital marketer and how he uses his right and left brain skills to sell through his digital marketing recommendations.In this interview, Dan talks about how he’s been able to spend the extra time building and maintaining client relationships and how that’s completely changed how effective he has been as an SEO consultant. "The big thing I find with SEO is you can take five totally different strategies, but as long as they're executed with conviction, and with consistency, they'll almost all succeed in their own way" ~Dan ShureDan is an SEO consultant and co-owner of Evolving SEO with his wife Sarah. As a consultant, he has helped companies like WGBH (Boston’s NPR), Harvard Business Review, PBS FRONTLINE and more achieve success with SEO. His popular, entirely self-produced SEO Podcast Experts on the Wire has amassed over 600,000 downloads since launching in 2016. Dan’s SEO quotes, articles & interviews have appeared in publications such as The New York Times, The Next Web, Drift.com, Moz, and Entrepreneurs on Fire.Key Takeaways: How to discover the keywords that work for youHow to have a killer SEO strategy, even if you’re not tech-savvyHow to turn your meetings into valuable training material within the companyConnect with Dan ShureCheck out his websiteFollow him on Twitter and LinkedInListen to his podcastThank you for listening!If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career you should subscribe! We’d also love it if you’d share the podcasts you like and leave comments about your experience.

6 OCT. 2020 · Were you ever curious about how Reddit paid to advertise? How does organic reach work? You won’t get a better intro to how the algorithm works than listening to this interview with the previous head of brand, Joe Federer. Even more importantly, he pulls back the curtain around how different social networks. "When you really want to build an online community, what you need to do is facilitate shared experiences and shared conversations" ~Joe FedererInternet dork and author, Joe Federer built social media creative and strategy teams at Reddit, Energy BBDO, and Ketchum PR. His new book, The Hidden Psychology of Social Networks, comes out this fall with McGraw-Hill.Key Takeaways: How the different social networks “bubble up” content based on the context that resonates on those networks.How users manage their profiles and interact differently on the various social media platforms like Facebook, Reddit, and InstagramWhy you need a different content approach and brand voice to each platform to be successful. Which network would work the best if you’re interested in changing the perceptions of your brand.Connect with JoeCheck out his websiteFollow him on Twitter Pre-order his new bookThank you for listening! If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.