I met John on a panel at the Voice Summit a few years back and was impressed by not only his SEO knowledge (he has picked up a few industry awards) but also the soft skills that he has picked up along the way. In this episode, he shares his insights around how to keep an agency team in sync with each other AND the client to deliver results.  He also digs into the psychological part of SEO - understanding and speaking to the emotions involved in trying to convince clients to implement SEO improvements:"The clients that are most successful, are energized by keeping it positive. You have to celebrate the victories, you have to note where we have gotten something done." ~ John MorabitoA marketer, speaker, and blogger with over 8 years of experience in SEO, PPC, and other digital marketing channels, John Morabito is a fast achiever leading the Stella Rising team with several nominations and awards, including a win from Search Engine Land Awards for best SEO Agency in 2018.Here are the episode’s key takeaways: How soft skills and team leadership are essential to leading an SEO team and getting the client to implement your recommendations. How the connection and synergy between the team and client can drive true organizational change and SEO success.Why focusing KPIs are essential to driving change and he talks through how to set them even if you’re not working on an eCommerce site. Connect with John MorabitoCheck out Stella Rising websiteFollow him on Twitter and LinkedIn Links mentionedAsana to keep your client projects organized.URL Inspect Tool in Google Search Console to ask Google to -recrawl your URLs.Thank you for listening! If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career you should subscribe! We’d also love it if you’d share the podcasts you like and leave comments about your experience.