Dr. Lalia Rach, who has served as dean at several top hospitality and tourism programs. Ever the entrepreneur, Dr. Rach provides a glimpse into her new book, Managing the Book On You - Rewriting Your Leadership Story. Dr. Rach is now at Associate Luxury Hotels International as Executive Managing Director, is a classic story teller who will keep your attention with her honest and engaging perspective and advice. Enjoy!

At New York University, Dr. Rach "Lalia" created one of the world’s most innovative graduate and undergraduate programs in the business of hospitality, sports, and tourism. In her eighteen-year tenure there, she was responsible for creating the first graduate concentration in hospitality revenue management and for increasing the stature and attendance at the industry’s premier conference (NYU Hospitality Investment and Development Conference) where for more than a decade she opened the event by interviewing CEO’s from the global hotel industry.

Cary Broussard worked together with Lalia Rach as an adjunct professor at NYU Hotel School and whilie Cary was head of the Women On Their Way program at Wyndham Hotels where she and Lalia and others at Wyndham launched the first business travelers survey, where more women were interviewed than men.