Doug Rauch is our 10th Cinderella CEO podcast interview. The former president of Trader Joe's, now the CEO of the non-profit, Conscious Capitalism, Rauch also started a project called the Daily Table to bring fresh food to the inner cities. We interviewed Doug in Chicago at the National Conference of Conscious Capitalism. He shares his story of how he started with Trader Joe's, helped grow the grocery store chain, and gives advice on how to avoid "crapitalism!" We talk about how to excel as an entrepreneur, and why listeners may want to consider becoming "intrapreneurs" as an alternative. Doug talks making capitalism as a force for good, and why "Conscious Capitalism" caught his attention.
(This is a re-edit of the first interview for better audio clarity).