In this episode of Hotels 101, host Rob Hays, CEO of Ashford Hospitality Trust, interviews Hector A. Sanchez, the CEO of Premier.

Premier is a Dallas-based company that specializes in comprehensive solutions encompassing interior design, architecture, procurement and project management services for renovation, redevelopment or ground up new construction projects.

Hector shares his experience of joining Premier during the challenging times of the COVID-19 pandemic and how his competitive nature has been one of the driving forces behind their success.

Despite these challenges, Premier has experienced significant growth under Hector's leadership, quadrupling from 34 to almost 140 employees in just a few years.

Tune in to learn more about Hector's journey and vision for Premier's growth in years to come.