RuPaul may have told Trixie Mattel to sashay away three times, but fans of Drag Race have all said- chanté, you stay- in our hearts! Thanks to her doll-like makeup, her quirky sense of humor and her willingness to tirelessly engage fans, Trixie has a brand that’s peaked the interest of the business world.

Forbes, a business magazine, recently wrote about what businesses can learn about connecting to their loyal customers by looking at how America’s top drag queens like Trixie relate to their super fans.

Today Trixie Mattel joins us to talk about why it’s so important to say yes to everything, the taping of Drag Race’s season finale and how to get media (like us) interested in what you do.

Jackie Huba with some of her favorite business savvy queens: Katya Zamolodchikova, Ginger Minj and Trixie Mattel. Photos: Jackie Huba.
Jackie Huba with some of her favorite business savvy queens: Katya Zamolodchikova, Ginger Minj and Trixie Mattel. Photos: Jackie Huba.
Also joining us is business writer Jackie Huba whose latest book, Monster Loyalty: How Lady Gaga Turns Followers into Fanatics, outlines how the pop diva built her massive loyal following and what she can teach businesses about building passionate customer loyalty.

FEATURED BOOK:
Jackie Huba – Monster Loyalty: How Lady Gaga Turns Followers into Fanatics: A Memoir: Amazon