Dive into the future of automotive digital marketing, featuring special guest Alex Melen, a trailblazer in the digital marketing world. This episode is a deep dive into the evolving landscape of SEO, paid search, and the revolutionary impact of generative AI on the automotive industry. Alex shares his journey from immigrating to founding SmartSites, his insights into the balance between paid and organic search, and a forward-looking discussion on the future of digital marketing strategies. Whether you're a marketer, dealership owner, or just fascinated by the digital revolution, this conversation offers valuable insights and actionable strategies to stay ahead in the fast-paced digital world.

Chapter List
0:00 - Introduction
3:57 - Alex Melen's Background and SmartSites' Success
10:08 - The Shift from Paid to Organic Search
14:16 - The Impact of Generative AI on Digital Marketing
21:22 - Content Creation and SEO Strategies
28:14 - The Future of Search and Marketing Strategies

Be sure to Like, Share, and Subscribe to our channel to stay in the loop.
Learn more at www.DrivingSales.com

Maximize Performance: 
The right management processes will close more deals and keep guests coming back. Drive more volume, gross, and CSI without more marketing or inventory expenses.

Strengthen Culture:
Execute your processes more consistently by automating your people strategy, training consistently, and holding your team accountable.

Increase Retention:
Stop the revolving door by providing new employees with career visibility, professional training, and a path to succeed from day one.

Accelerate Growth:
Ramp up new employees from new-hire to top-performer much faster with our automated orientations and career mapping. Get your employees producing quickly!