Welcome to Power 5 with Nick Augustine! In today’s episode, we’re tackling a trend affecting many business people: relying too heavily on digital communication to build new relationships. Digital tools have expanded our reach and played an essential role in branding, but nothing beats the value of real-life connections for those seeking new clients, customers, or referrals. Nick explores how being out in the community, attending events, and meeting face-to-face build the critical “know, like, and trust” factor that’s foundational in business. When people know you in person, your online presence takes on more meaning and authenticity, leading to more robust engagement and brand credibility. Over the years, people have pulled back from in-person networking, which shows how businesses find it harder to gain meaningful engagement online. Social media should augment your real-world presence, not replace it. As we look toward 2025, Nick challenges listeners to make plans to attend events, join networking groups, and put effort into connecting with people in the real world. With this balanced approach, you can establish a more effective digital brand backed by genuine social proof. This episode is perfect for entrepreneurs, business professionals, and anyone looking to build authentic, lasting connections.