Which goes to show that it isn’t all roses for a star with 18 million followers on Instagram. Davido is one of the leaders of the Afrobeats scene – a movement born in West Africa, in particular Nigeria, and exported to England via the diaspora – which takes African instrumentation and rhythms and injects them with all the commercial efficiency of contemporary pop. The son of a very wealthy Nigerian businessman, Davido was born in Atlanta in 1992, and began university studies in the US before launching his full-time music career. “I had a hip-hop group in high school, then I evolved toward R’n’B and finally toward Afrobeats,” he recalls. In 2011, he achieved national fame with Back When, a collaboration with the Nigerian rapper Naeto C; a year later, he followed up with the single Dami Duro, and his first album, Omo Baba Olowo, confirmed his homegrown star status shortly after. Over the following years, Davido gained prominence on the world stage with unstoppable hits such as Fia, Fall, If, or Gang, the latter featuring Malian singer Aya Nakamura (who was born in Bamako but grew up in Seine-Saint-Denis, and is now the world’s most listened-to Francophone music star). Afrobeats was on its way to conquering the world, via the US and the UK, thanks to figures such as Davido, Wizkid and Burna Boy. Its dynamic is similar to Latin pop, which has developed a dialogue between Hispanophone stars the world over (Spaniard Rosalía, the Colombians J Balvin and Maluma, the Puerto Rican Bad Bunny, etc.) who have achieved success with powerful pop productions that feature local rhythms, all the while avoiding the trap of folklore or exoticism. Where, at the turn of the millennium, Colombian star Shakira went blonde and sang in English to achieve global fame, today Latin pop travels the world in its original Spanish. In the same way, contemporary Afrobeats stars mix English and Yoruba without the slightest hesitation. A figurehead in a movement that is exponentially growing, Davido feels it’s his mission to champion a music genre that has finally put Africa – the grandmother of blues, soul, rap and R’n’B – at the heart of global popular music. “All African musicians have a responsibility: they must make good music, and show the world the richness of our sound. This sound is ours, and we must take it as far as it can go.”

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