A new survey, “Mom Judgment Today,” commissioned by Yoplait, sheds light on the mom judgment issue across the country. Key survey findings include:
o Nearly one third of moms (29%) adjust their parenting decisions in public because they worry others will judge them

o Nearly one in three respondents (28%) feel like a bad mom as a result of being judged

o 75 percent of moms report they would be happier if they felt less judged

o More than half of moms (53%) take judgment of their parenting choices to heart


Whether she’s a stay-at-home mom or works outside the home, breastfeeds or bottle feeds, today’s moms feel shame on multiple levels from multiple sources. These daily issues are at the center of a bold new Yoplait campaign, which disarms mom judgment through a blend of humor, confidence and empathy for all those going through the most challenging job in the world.

Kristin Hensley and Jen Smedley are comedians and mothers, known for their hugely successful #IMOMSOHARD weekly comedy web series on Facebook that has generated over 100 million video views. They star in a new, hidden camera social experiment for the Yoplait campaign to see if moms would support each other or judge when given the chance. The moms are in the middle of a cross-country comedy tour, and are available via satellite to discuss: