This episode explores how AI and Big Data are revolutionizing the way we engage with customers, offering personalized experiences that were once thought impossible. Angelica provides fascinating insights into Equifax's role in enriching dealer data, ensuring cleaner, more effective customer databases for a sharper marketing edge and improved sales tactics. Moreover, we delve into the state of Customer Data Platforms (CDPs) and their critical role in managing the vast seas of data, turning them into actionable insights.

This episode doesn't just forecast the future; it gives you the tools and knowledge to shape it, emphasizing the importance of clean data, strategic partnerships, and the seamless integration of online to showroom experiences. Angelica’s expertise illuminates the path to a more efficient, personalized future in retail and beyond, offering a beacon of hope for businesses aiming to thrive in the digital age. Don’t miss out on this treasure trove of wisdom, perfect for professionals eager to stay ahead of the curve in automotive retail and digital commerce.