Welcome to Better Business, Better Life. Join Host Debra Chantry-Taylor with guest, Andrew Seerden, co-founder and director of Fresh Perspective Sales. With a career that spans from selling mainframes at IBM in the Netherlands to taking leadership roles at Compaq and Hewlett-Packard in New Zealand before establishing his own company, Andrew shares his extensive experience in corporate sales and marketing.  In this episode, Andrew shares his journey from corporate life to entrepreneurship, discussing the four key pillars of high-performing sales: strategy, customer focus, people, and sales enablement. Tune in to discover practical tips for transforming your business's sales approach and achieving sustainable growth. 

HOST'S DETAILS: ___________________________________________ ►Debra Chantry-Taylor is a Certified EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner ►See how she can help you: ⁠https://businessaction.co.nz/ ⁠____________________________________________          GUESTS DETAILS: ____________________________________________ ► ⁠https://www.freshperspectivesales.com/⁠ ► ⁠Andrew Seerden⁠ - LinkedIn    

Chapters:   
0:25 - Introduction and Guest Introduction 1:56 - Andrew’s Journey and Entrepreneurial Background 5:17 - Passion for Sales and Common Sales Challenges 11:43 - Sales Leadership and Performance Management 15:36 - Fresh Perspective Sales’ Methodology 34:29 - Implementing Sales and Marketing Strategies 34:40 - Top Tips for Sales and Marketing Success 41:34 - The Importance of Integrated Sales and Marketing 42:40 - Final Remarks